About this unit
This online unit in Writing Rhetoric and Persuasion is aimed at professional writers or communications practitioners looking to expand their skills.
The unit is offered by Open Universities Australia, in partnership with Curtin University, and is designed to train students in the craft of persuasive communication and writing.
By studying key elements of communication such as purpose and audience, culture and context, students learn about the difference between information and persuasion, and are subsequently equipped with the strategies needed to communicate in an influential manner.
Students will be introduced to a range of techniques employed by media professionals to frame, recontextualise and present communiqué on behalf of government departments, corporations and high-status individuals.
The unit also reflects upon the ethical dimensions of writing within this sector, and addresses key forms of writing such as speeches, presentations and digital platforms.
Course pathwaysThis unit is a major, minor, stream or specialisation in the following courses:
- Bachelor of Arts (Internet Communications), Curtin University
- Bachelor of Arts (Professional Writing and Publishing), Curtin University
- Introduction to professional writing
- Audience, purpose and context
- Purpose – information vs. persuasion
- Forms and ethics of professional writing
- Context and culture
- Online writing
- Speech writing and presentation
- Hidden persuasion
Why Open Universities Australia?
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.