You’re a level-headed decision-maker seeking an exciting new career. Build professional skills for an emerging industry and help people run world-class events by studying an event management course.
You know there’s far more to event planning than meets the eye, and you’re prepared to put your skills to use to add magic to events, festivals and conferences for a wide range of different clients. By studying a course in event management, you’ll build the critical business planning, project management, marketing and financial management skills essential to delivering events to clients their supporters will be talking about for years to come.
Event managers work with all aspects of event, conference and festival development and implementation, from brainstorming creative event concepts, to negotiating contracts and allocating budgets and human resources, through to day-of delivery and smooth project management.
As an event manager, you won’t just be draping streamers and laying tables: you’ll play a pivotal role in the negotiation, execution and management of the business of events.
Covering essential skills in negotiation and interaction, critical thinking, project management, budgeting and financial management, human resources management and entrepreneurial thinking, an event management course will equip you with the broad base of skills you need to thrive working in the fast-past events industry, and will introduce you to best-practise events procedures.
You may study an events management course as a certificate or diploma course, or as part of a bachelor’s or master’s degree in business or marketing. After completing an events management course, you may seek employment as an events manager or conference coordinator, working either in a private public relations and event management firm, or in-house for a range of different businesses and government sectors.
About the industry
What do event managers do?
As an event manager or coordinator, you’ll be intimately involved with all aspects of initiating and managing events, including festivals, concerts, conferences, workshops and forums. You’ll draw on your excellent organisational and interpersonal skills to successfully coordinate a range of different aspects of event initiation and operation.
As an event manager, you may perform tasks like:
- Meeting with clients to determine goals, requirements and constraints of an event brief;
- Creatively brainstorming and workshopping plans and ideas;
- Presenting clients or supervisors with draft plans and ideas;
- Selecting event options with clients;
- Developing project management plans, including producing budgets and conducting risk assessments;
- Working closely with advertising and marketing team members to promote conferences, conventions and products;
- Responding to inquiries about services and costs, including room and equipment hire, catering and related services;
- Arranging and coordinating services, including signage, venue hire, facilities, displays, audio-visual equipment, accommodation, transport, and other services for guests;
- Overseeing work by contractors; and
- Reporting on and evaluating events.
Is working in event management right for you?
You’ll thrive working in event management if you:
- Enjoy fast-paced and exciting work
- Thrive when working with people
- Can work well independently and in a team
- Have excellent time management and organisational skills
- Can delegate well
- Enjoy problem-solving
- Like a challenge
- Have excellent communication skills
- Can think creatively
- Enjoy detailed work
- Can manage multiple priorities at once
- Enjoy high-pressure work
- Work well with deadlines
The Australian Government’s Job Outlook reports that job opportunities in the event management sector are growing. Currently employing approximately 23,200 people, the sector has been growing moderately for the last 10 years, and is projected to grow strongly until at least 2020. Job Outlook predicts approximately 25,400 people will be employed in event management roles in Australia by 2020.
Although the size of the profession indicates job opportunities in event management are available in all areas of Australia, Job Outlook notes opportunities are concentrated in New South Wales and Victoria, with nearly two in three event managers working in those states.
PayScale reports that graduates of event management courses can expect to earn a salary between $47,000 and $83,000 per year, with an average industry salary of approximately $61,000 per year.
While entry-level event managers cant expect to earn a competitive average salary of approximately $56,000 per year, a strong, positive relationship expects between earning capacity and experience in this sector, with PayScale reporting experienced event managers can expect to earn on average approximately $75,000 per year.