What does a graphic designer do?

There are a huge number of industries that require the services of a graphic designer, from government departments to tiny start-up companies. Almost every industry produces information that needs to be formatted and presented in a visually pleasing and coherent way. Enter the graphic designer. Some of the general responsibilities and tasks that are common across the wide spectrum of graphic design jobs include developing assets such as logos, letterheads and business cards, creating a graphics standard manual, creating concept work, responding to feedback and creating unique font and symbol families.

Tasks:

  • Create and provide initial designs
  • Interpret briefs and critical feedback
  • Develop a design portfolio
  • Liaise with clients regarding expected outcomes
  • Provide information to clients on design trends

What skills do I need to be a graphic designer?

Graphic design is a popular industry requiring a consistent output of up-to-date work, maintaining a portfolio of projects, staying on top of industry specific trends and networking with people inside the industry. The graphic designer’s creative process requires effective communication with their clients; being able to understand and execute a client request, while bridging the gap between expectations and best-practice can be notoriously challenging to master.

Skills/attributes
  • Ability to work independently and collaboratively
  • Superb communication skills
  • Capable of dealing with stressful deadlines
  • Meticulous attention to detail

Specialisations

Due to the high demand for graphic designers across so many industries there are a vast number of specialisations a talented graphic designer can pursue in their professional career.

Title Designer

You can use your skills as a graphic designer to get a start in the film industry. Title designers liaise with film directors, producers and editors throughout the creative process to design and implement title credits for television, short films and feature films.

Web Designer

Web designers specialise in graphic design that will be displayed in a digital form on the web. Web designers may come up with website layouts, advertisement banners, thumbnails and all manner of visual communication that will be used online.

Art Director

Art directors are responsible for the visual aesthetic of various forms of print, digital and web based projects. Art directors liaise with other key creatives in regards to the visual packaging and display of various projects, picking and deciding upon aspects like layout, font, colour and even material types. There are many opportunities for art directors within the advertising industry.

Study pathways for graphic designers

There are many different ways to become a graphic designer, though successful designers will usually have some natural aptitude for visual art and complete targeted study to better understand the commercial aspects of the design industry.

Getting Started

Choose a course that is best suited to your level of aptitude, skills and areas of interest.

Skill Building

Learn invaluable design skills and build your professional portfolio while you study.

Professional Development

Complete an industry recognised course and get a head start on your way to working as a graphic designer.

Industry Recognition

With an accredited degree and your portfolio of work, you’ll be ready to start your career.

Getting a job after graduation

Put your training to good use and get the best professional head start in your design career. Emphasise your personal strengths and achievements in your resume and target your cover letter to the job description listed.

Job Prospects and Salaries

Graphic designers are constantly in demand with very strong growth in the sector projected over the next five years and job openings expected to increase.