In a nutshell
When it comes to creating an effective brand experience for customers, service design is key. In this fast-tracked one-week course, students learn the tools and techniques that are essential to effective service design.
Learning from an expert instructor, you’ll finish class each day having learned a new technique to apply to a new or existing service experience. You’ll cover everything from understanding and researching customers to creating innovative service concepts through blueprints, storyboards and usability testing.
Over the course of the week, you’ll also tackle a real-world problem, guided through step-by-step to solve it and gain valuable practical experience.
What you’ll need
There are no eligibility requirements for this course.
In this marketing course, the subjects you may study include:
- Introduction to Service Design
- Problem Definition
- Service Scope
- Framing the Service
- Understanding the problem space
- Understanding People
- Stakeholder Maps
- Research Techniques
- Research planning
- Exploring Services
- Service Opportunities
- Creating Service Concepts
- Creative Thinking and Ideation
- Prototyping Services
- Involving the customer
- Usability testing
- Communicating Service Concepts
- Service Blueprints
Why Academy Xi?
Get up to speed with some of the most in-demand skills when you study with Academy Xi and prepare to design a brighter future!
Boost your knowledge in all things digital and tech when you study at their Melbourne or Sydney campus. From to Virtual Reality Design to Service Design, UX and Growth Marketing... their entire suite of courses are led by industry leaders and aim to give you the best head start.
Whether you’re a beginner or want to brush up on your studies, each session with Academy Xi will unlock new skills and techniques for you to implement right away.
When you join Academy Xi you’ll be part of a team who have a genuine interest in your success. They’re classes are kept small which means your mentor will have more focus on you.
“The instructors took time to understand each student... and provided tailored instruction. I also really enjoyed the collaborative classroom setting – I learned a lot from my fellow students. The instructors were brilliant and passionate and the Academy Xi family were extremely supportive.” – Academy Xi graduate
Gain the confidence, support and knowledge to enter the next chapter of your career with Academy Xi.
This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations: