In a nutshell
This ADMA IQ certificate covers the fundamental principles and approaches to conducting analytics tasks and determining sentiment, through to more advanced predictive techniques. Developed by leading industry practitioners, the certificate is derived from IAPA’s four base courses: Foundation Analytics, Visualisation and Insight Delivery, Sentiment Analysis and Practical Predictive Analytics and provides a sound base for anyone starting a career in analytics, or those wanting greater exposure to modern, predictive techniques.
You’ll look at defining analytics and the lifecycle, tools for analytics, delivering results and how to predict trends. Once we have thoroughly explored the fundamentals, we’ll also look at data visualisation, developing a business case, data reduction, sample design and predictive modelling techniques. Assessments include in-module questions and activities as well as a final online exam.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this analytics short course, the topics you will cover include: Analytics fundamentals:
- Defining analytics
- Analytics lifecycle
- Analytics techniques
- Tools for analytics I
- Tools for analytics II
- Delivering results
- Emerging trends
- Introduction to data visualisation
- Discovering data visualisation
- Storytelling with data
- How to present data
Practical predictive analytics:
- Introduction to analytics
- Developing a business case
- Data reduction
- Variable exploration and model feasibility
- Sample design
- Predictive modelling techniques
- Evaluating model effectiveness
- What is sentiment analysis?
- Text analysis
- Data pre-processing
- Predicting sentiment
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.