In a nutshell
In this short course, we’ll examine the fundamentals of analytics, exploring the tools and their most appropriate use. You’ll discover how to draw insights from analytics, enabling you to predict emerging trends. During this engaging online course, you’ll explore the fundamentals of analytics, ensuring you develop a solid understanding of the process. Through interactive theoretical practices, you’ll look at the appropriateness of tools and skills to specific analytics challenges. Relevant case studies will also be provided.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is a foundational course and is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this analytics fundamentals module you will learn about:
- Defining analytics
- Analytics lifecycle
- Tools for analytics I
- Tools for analytics II
- Delivering results
- Emerging trends
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.