In a nutshell
Content marketing courses are essential to stay ahead of the content marketing game. In this strategy course you will examine all areas of content marketing and the role it plays in digital, marketing and business strategies. The course uses best practice case studies to walk you through all the components of an effective content strategy, as you learn how to create, distribute and manager content.
Through discussions and practical exercises, you’ll explore how consumer behaviour fuels the power of content and how you can develop your content marketing strategy to be powerful and engaging. You will also learn how to properly measure the effectiveness of your campaigns.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is a strategy-focused course that is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this content marketing strategy course the units you will cover include:
- Content marketing overview
- Planning a content strategy
- Mapping content to audience
- Content creation and production
- Content distribution
- Measuring content marketing
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.