In a nutshell
During this course, you’ll explore the major social media platforms and understand how to leverage these to engage your customers. Realise the capabilities of each social channel and the powerful presence you can establish with them. Explore key demographics, content best practice for the channel and learn how to drive engagement. In this online course you‘ll delve into each social channel, exploring its purpose and reasons why it is appropriate for some campaigns and not for others. The course work is also supported with current examples from effective campaigns.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is a foundational-level course and is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this content marketing course the units you will cover include:
- Social media channels
- Emerging channels
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.