In a nutshell
This online Copywriting Essentials short course is a popular copywriting program that explores the structure, rules and techniques in copywriting. Learn to craft compelling headlines, structure documents and most importantly, engage your readers! The course follows the 4 proven formulae and will show you how to craft compelling copy, actionable CTAs, and write to a number of different contexts, audiences and marketing goals.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is a foundational course and is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this Copywriting Essentials course the units you will cover include:
- Copywriting foundations
- Creative with copy
- Copywriting techniques
- Writing for digital
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.