In a nutshell
In this course, you’ll explore the context for the rise of the Creative Technologist in marketing today. Learn how to drive innovation in the creative process, execute multi-channel campaigns and deliver impressive results using technology. You’ll explore how creative technology will help digital and creative marketers successfully engage their savvy consumers. This will involve looking at emerging technology trends and how to develop a practical strategy that ensures effective tech-driven campaigns.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is an intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this Creative Technology course the units you will cover include:
- The creative technologist
- Beyond the screen
- Merging technology with creativity
- Technology trends
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.