In a nutshell
In this course, you’ll discover how to translate and present analytics in an enticing manner. You’ll draw upon insights from data and convert these into commercial insights. The course will show you how dissect business goals, and establish effective visualisation techniques to better sell your ideas to decision-makers. You will also explore visual perception design, and learn how to select the most compelling and appropriate approach to deliver the analytics. Current and effective examples will be shown as guides to illustrate these ideas.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is an intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this Data Visualisation course the units you will cover include:
- Introduction to data visualisation
- Discovering data visualisation
- Storytelling with data
- How to present data
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.