In a nutshell
Discover how you can leverage technology and utilise data to drive results. In this course, you’ll explore digital marketing and learn the skills to use it confidently. You’ll cover the complete marketing mix and what’s relevant for both client side and agency. The course addresses digital marketing foundations, digital marketing channels such as social media and paid search, and will improve your understanding of marketing compliance regulations. At the end of each unit, there will be an assessment component, and at the completion of this course you will be required to complete a final online exam.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
If you study this digital marketing course online, the units you will cover include: Digital marketing foundations:
- Digital landscape
- Digital strategy
- Customer experience
- Content creation and planning
- Data foundation and planning
- Data analytics
Digital marketing channels
- Complying with the Spam Act and Privacy Act
- Digital paid marketing
- Social media marketing
- Mobile marketing
Digital marketing campaign planning and management
- Finding the right digital partners
- Campaign planning
Privacy and marketing compliance
- Marketing and advertising content
- Competitions and prize giveaways
- Intellectual property: copyright and trade marks
Additionally, you will be able to pick 5 modules of your choice.
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.