In a nutshell
Today, nearly every management team and boardroom agenda is working towards a digital transformation. In this course you’ll come face-to-face with transformation, learning precisely what it is, and how to go about it within your own business. In this online course we’ll explain what a digital transformation is and the benefits it can bring to your business.
Looking specifically at the impact and implication of digital transformations, we’ll also outline the benefits and challenges that surround it. You’ll also discover the significance of digital disruption, the operational process and how it’s challenging traditional business models. You will also examine real-world case studies of how businesses are successfully implementing this.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is an intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this digital marketing course the units you will cover include:
- What is digital transformation?
- Digital transformation drivers
- Customer experience
- Skills and structure
- Business models
- Transformation process
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.