In a nutshell
In this course, you’ll see why email is vital for maintaining direct communication with your consumers and how to plan effective email communication that can help you deliver noticeably improved results. Through presentation, discussion and practical exercises, you’ll delve into the basics, including deliverability rates, benchmarks for industry sectors and email types. You will also explore planning strategies and discover where email will be most effective in your marketing mix.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is a foundational-level course, and is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this Email Marketing Essentials course the units you will cover include:
- Email marketing overview
- Pursuing an email strategy
- Email marketing strategies
- Email delivery
- Email content and design
- Data and email management
- Complying with the Spam Act 2003 and the
- Measuring email performance
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.