In a nutshell
Marketing automation is on the rise as businesses seek to scale their marketing programs to achieve better ROI. In this course, determine why marketing automation is vital, how to implement it within your own practices, and discover the benefits it can have for both you and your customers. You will learn to assess if you have the necessary foundations for successful marketing automation, the importance of data, establishing your own nurturing programs and how to measure and manage lead scoring will also be explained. Finally, you’ll see why sales and marketing must align to achieve success.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! This is an intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this Marketing Automation course the units you will cover include:
- What is marketing automation?
- Why use marketing automation?
- Understand the consumer
- Attract customers and build relationships
- Enhance performance
- Marketing automation implementation
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.