In a nutshell
Today, it is virtually impossible to advertise without technology. This is because the ‘always on’ consumer has more exposure to technology and devices than they do traditional media. In this online certificate, we cover the areas of digital transformation, marketing automation and how to harness the power and productivity of programmatic media buying. We also analyse the importance of technology in the creative space, campaign development and ultimately the customer experience. Assessments include in-module questions and activities as well as a final online exam.
What you’ll need
There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:
- Content, digital, social and marketing managers
- Community managers and content managers
- Art directors and digital designers
- Junior to mid-weight account managers
- Media planners and strategists
In this marketing technology short course, the topics you will cover include: Programmatic advertising:
- What is programmatic?
- Why use programmatic?
- What is digital transformation?
- Digital transformation drivers
- Customer experience
- Skills and structure
- Business models
- The transformation process
- What is marketing automation?
- Why use marketing automation?
- Understanding the consumer
- Identify your consumer
- Attract customers and build relationships
- Enhance performance
- Marketing automation implementation
- The creative technologist
- Beyond the screen
- Merging technology with creativity
- Technology trends
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.