In a nutshell
Using predictive analytics, discover how you can forecast, model and optimise data to create opportunities and prevent loss. Looking at predictive analytics in marketing, this online course includes relevant examples of datasets, the challenges faced, and how to interpret results.
What you’ll need
This is an advanced course, and it is recommended that students have at least three years of experience in the field, along with a solid understanding of analytics.
In this Practical Predictive Analytics course the units you will cover include:
- Introduction to predictive analytics
- Developing a business case
- Data reduction
- Variable exploration and model feasibility
- Sample design
- Predictive modelling techniques
- Evaluation model effectiveness
Why ADMA IQ?
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.