In a nutshell
Become a business leader of tomorrow with this innovative Bachelor of Business course.
Delivered online or on campus with APM College of Business and Communication, this degree will equip you with a solid understanding of the core business functions you need to excel.
You’ll cover concepts like strategic business planning, marketing fundamentals and analysing and interpreting business environments, and most importantly, how to go about applying these skills in a real-world environment.
You’ll also be given the chance to specialise your skillset with a number of electives across areas including:
- Public relations
- Tourism and hospitality
Practical work placement
This course offers you the chance to take your learning out of the classroom and into the workplace. All students must complete a compulsory work placement of at least 520 hours in an approved workplace environment.
Workload and assessment
In order to succeed in your studies, each subject in this course requires a minimum of 10 study hours per week.
Assessments for this course may take a variety of forms, including:
- Invigilated exams
- Online testing
- Individual assignments
- Group assignments
- Project reports
Bachelor of Business
What you’ll need
To be eligible to study this course, applicants must meet the following entry requirements:
- Have completed Year 12, or equivalent, with a minimum ATAR of 60
Students applying to study at the Adelaide campus will also be required to complete a SATAC application.
All students are also required to demonstrate sufficient competency in English.
In this business course, the subjects you may study include:
- Customer experience management
- Understanding people and organisations
- Business communications
- Marketing fundamentals
- The business environment
- Accounting for decision making
- Ethics and sustainability
- Organisational creativity and innovation
- Strategic management
- Business consulting project
- Industry consulting project
- Introduction to PR writing
- Consumer behaviour
- Integrated marketing communications
- Sports marketing
- Introduction to sport management
- Understanding public relations
- Event concepts and design
- Introduction to events
- Digital marketing communications
- Marketing and audience research
- Business-2-business marketing
- Managing sport facilities
- Managing teams
- Sports law
- Corporate communications
- Advanced PR writing
- Content creation for social media
- Event financing and sponsorship
- Event venue management
- Event management and operations
- Marketing strategy
- Health and advocacy strategies
- International public relations
- Events policy and strategy
- Sports events
- Brand and product management
- Human resource management
- Wedding planning
- Understanding advertising
- International marketing
- Project management
Why APM College of Business & Communications at Torrens University?
For over 25 years APM College of Business and Communications has been transforming school-leavers into industry-ready professionals!
APM places a strong emphasis on industry involvement to deliver practical business courses that offer students a distinct advantage upon graduation. APM offers recognition from industry for its courses in business, marketing, event management and more
As partners of Torrens University Australia (part of Laureate International Universities) you’ll be automatically connected with over 70 international education providers, including esteemed business schools. Enjoy the many benefits of learning at a dedicated business college and join thousands who have graduated from APM!
APM College of Business and Communication offers their students the option to study online or on campus. Students wishing to enjoy the convenience of online study will receive full access to course materials on demand. Prefer traditional on campus learning? APM have you covered with their fully facilitated campuses and small classroom sizes, giving you the attention and support you need to thrive.
Dedicated Learning and Academic Skills (LAS) support staff are on hand help you be more effective in your study and build your skills. From writing essays and reports to goal setting and exam prep – they’ll guide you through it all (available online and on campus).
Feel like your part of a community when you join their Student Representative Council. The SRC regularly get together to talk about current issues, plan events, brainstorm ways to improve your learning experience and more.
This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations: