In a nutshell
The world runs on social media these days – and whether you’re an entrepreneur or a company marketing professional, you need to know the ins and outs of the online sphere! Luckily, the 10904NAT Diploma of Social Media Marketing from Australian Institute of Management (AIM) Education and Training is here to help you succeed in the world of social.
This comprehensive online diploma is Australia’s only nationally recognised formal qualification for social media marketing professionals. Throughout the course, you’ll learn everything you need to know about creating great content, nailing your company’s image and branding, and converting likes, comments and views into customers and clients. Focusing primarily on the big social media players (Facebook, Instagram, Twitter, YouTube and LinkedIn), you’ll discover how to implement savvy, successful social media marketing strategies across a variety of platforms.
Over 12 months of online study, you’ll complete nine comprehensive course units developed by global leaders in social media, which draw on real-world examples and case studies to prepare you for all the challenges the social world may throw your way. You’ll graduate with the skills and knowledge you need to seek out specialist roles in one of the world’s largest and fastest-growing sectors. So why wait? Dive in and start your brand-new career path today!
This course is delivered 100% online, requires roughly 12 hours of study per week and can be completed in 12-18 months.
What you’ll need
While there are no formal educational requirements for entering this course, students should:
- Be aged 18 or over;
- Have completed year 10 or equivalent as a minimum;
- 2+ years of full-time work experience;
- Have reasonable level of computer literacy;
- Have a sufficient level of English language proficiency.
In this social media marketing course, the subjects you may study include:
- SMMBCM501A - Plan, implement and manage blog and content marketing
- SMMBCM502A - Plan, implement and manage mainstream social media marketing strategies
- SMMBCM503A - Plan, implement and manage niche social marketing strategies
- SMMBCM504A - Establish and build a strong personal brand on social media
- SMMBCM505A - Plan, implement and manage email marketing
- BSBMKG507 - Interpret market trends and developments
- BSBMKG523 - Design and develop an integrated marketing communication plan
- BSBPMG522 - Undertake project work
Why Australian Institute of Management Education and Training?
AIM provides students with practical qualifications that certify their skills and advances their careers. Each qualification is delivered through a blend of practical exercises and evaluative tools, and with no exams to study for; students can focus on completing assessments that have real world application. With the choice to study online or on campus, studying with AIM means you can maintain your work-life balance while building your future career.
Australian Institute of Management Education and Training Pty Limited (RTO code 0049) (AIMET) is a registered Higher Education Provider listed on the national register, Provider ID: PRV12071. AIMET uses the brand name AIM with permission from the Australian Institute of Management (ABN 56 004 525 017).
AIM (RTO 0049) prides itself on delivering holistic, comprehensive qualifications, that helps you fast-track your career whilst gaining official certification of your skills. Whether you prefer online learning or face-to-face classes, AIM offers both options.
The online virtual campus, MyAIM allows students to work through the online modules at their own pace, connect with other students and receive online learning support from AIM’s Student Support and Coaching Services teams.