In a nutshell
Build sought-after skills for an exciting new career in media and communications with this Graduate Certificate of Communication from Deakin University.
Designed for students seeking to move into a career in communications, this flexible qualification offers a straightforward, tailored and industry-relevant pathway to working professionally in communications, media, public relations, corporate communications, journalism and digital media.
You’ll choose your course structure from a broad range of media subjects, offering you the opportunity to choose exactly what interests you – from television journalism to branding to crisis public relations to online content management. Grounded in a solid understanding of the dynamic technological, political, economic and social changes disrupting the communications sector, this qualification is industry-relevant and designed with your future career path in mind.
This course also acts as a pathway to the more advanced Diploma of Communication from Deakin University – giving you significant opportunities to build in-demand new skills and enhance your career prospects with specialised knowledge and experience.
What you’ll need
To be eligible to study this course, applicants must meet the following entry requirements:
- Hold a bachelor’s degree in any discipline; OR
- Have at least two years (or part-time equivalent) of relevant work experience.
English language proficiently requirements also apply.
In this communications course, the subjects you may study include:
- Academic integrity
- Communication and creative arts internship
- Law, media and communication
- Digital publishing
- Design and digital skills
- Designing for web environments
- Design thinking and problem solving
- Strategic branding and design
- Writing with the camera
- Television studio production
- Television commercial production
- Fractured TV: Audiences, formats, technology and regulation
- Talking heads: Personality and persona on-screen
- Documentary production practice
- Introduction to digital photography
- Communications concepts
- Social media principles and practices
- Making online communities
- Digital curation
- Blogging and online communication techniques
- Multimedia journalism
- International news
- Investigative and narrative journalism
- Feature writing
- Newsroom practice
- Broadcast journalism
- Public relations campaigns
- Public relations writing and tactics
- Digital marketing
- Reputation management: crisis, risk and responsibility
- Marketing communications
- Public relations, activism and social change
- Public relations theory and practice
- Advertising theory and practice
- Public affairs and opinion formation
Why Deakin University?
Established in 1974 as Australia’s first regional university in Victoria, Deakin University has consistently raised the bar in delivering quality tertiary education with a focus on excellent teaching and research.
The multi-award winning education provider teaches over 53,000 students a year, offering renowned courses that integrate real-world expertise and practical skills. Get recognised with Deakin in a range of industries, including nutrition, sports management, property management, law, business and more. Plus, they’ve have ranked in the top 2% by the acclaimed Academic Ranking of World Universities (ARWU).
As a student of Deakin, you’ll get support every step of the way along your learning journey!
They’ve got a range of on-campus facilities and online features to help ease the pressure of study, including on-campus childcare services, a medical centre with qualified nurses and doctors, free and confidential counselling (face-to-face or via phone) and more.
Deakin also offer advisers and resources to help develop your academic skills. Advisers are available on campus and online to help guide you in your research, assignment and study practices.
This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations: