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In a nutshell
You’re a creative thinker seeking an exciting, professional career. Take the next step with this online Graduate Certificate in Digital Communication Strategy from RMIT Online.
Suitable for both people with no prior communications experience and people currently working in creative roles, this course offers the foundation skills and knowledge required to successfully create, execute and measure compelling digital campaigns.
You’ll learn how to effectively craft narratives and messages, develop communication objectives and tactics, engage with and deeply understand audiences, and how to pitch and monitor a digital communications campaign. Validated by industry leaders, this qualification is current and cutting-edge — ensuring you build in-demand skills for an exciting new career.
This Graduate Certificate in Digital Communications Strategy contains three core program courses, and the choice of one from two optional courses. See our Subject section for more info or enquire about a course brochure.
Delivered entirely online, this qualification is flexible, to fit your lifestyle. You’ll have dedicated support from RMIT Online’s hands-on student support team, and the option to graduate in 12 months or six months.
If you want to enhance your skillset and take on a new challenge, this course is your next career step.
What you’ll need
To be eligible to study this course, applicants must:
- Have an Australian bachelor's degree or equivalent in any discipline; OR
- Have at least three years' professional experience in strategic planning, communication, media, advertising, marketing or other related positions.
Subject summary
This graduate certificate is comprised of four courses:
Core:
- Strategy and storytelling in digital communication
- Audience engagement, ethics and analytics
- Developing and managing engaging digital content
Elective: — choose from either:
- Marketing strategy and implementing digital marketing campaigns
- Developing AI strategy and customer experience strategy and design
Why RMIT Online?
Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!
Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.
Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.