About this course
With the current speed and ferocity at which communication and information is disseminated in this modern world, media professionals need to be trained to tell compelling stories across a wide array of mediums. Swinburne University’s Bachelor of Media and Communication With a Major in Media Studies is set up to deliver exactly that, teaching you how to create engaging and impact stories for today’s dynamic media landscape.
The trained media experts who have designed and now teach the course know intimately what it takes to succeed in a media or advertising environment. Through studying this online course you’ll develop skills in writing and producing content for print, screen, radio, digital platforms.
You will examine industry practice and media theory while you learn how to produce high quality content – vital skills that will help you gain employment in Australia’s competitive media industry. Additionally, you’ll learn to develop communication strategies and brand campaigns for public relations and advertising work.
Study media with Swinburne Online and see your passion project flourish!
Applicants must meet the following entry requirements to enrol in this course:
- Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score; OR
- Completion or partial completion of an approved tertiary qualification; OR
- Significant and relevant work experience
In this communication course, the subjects you will study include:
- Learning and communicating online
- Professional communication practice
- Introduction to media studies
- Innovation cultures: perspectives on science and technology
- Screen studies: movies, television and ourselves
- Digital communities
- Media, advertising, sport and society
- Australian media crime and policy
- Professional communication skills project
- Introduction to design principles and processes
- Contemporary design issues
- Screen franchising and innovation
- Media/literature project A
- Researching social media publics
- Fundamentals of marketing
- Marketing and communication information and decision making
Students must also complete 8 elective units.
Why Swinburne Online?
With strong links to industry and a focus on practical skills, Swinburne gives students an edge in the competitive job market. Placing in the prestigious QS Graduate Employability Rankings, Swinburne shapes graduates who are confident and competent in meeting the challenges of a fast-changing world. Over 100 years, Swinburne has educated more than 150,000 graduates in areas ranging from science, technology and engineering through health, education and business to media, design and innovation. Swinburne Online has drawn on more than 20 years’ experience in the online tertiary education space to help over 9,600 students graduate with an industry-recognised qualification.
As a Swinburne Online student you’ll have access to a range of support options to help you get the most out of your learning. A dedicated team of Student Advisors are available seven days a week to answer your questions – academic, technical or administrative. You’ll also be assigned an eLearning advisor who will be your academic point of contact for the duration of your course.