About this course
Become a business leader of tomorrow with this innovative Bachelor of Business course.
Delivered online or on campus with APM College of Business and Communication, this degree will equip you with a solid understanding of the core business functions you need to excel.
You’ll cover concepts like strategic business planning, marketing fundamentals and analysing and interpreting business environments, and most importantly, how to go about applying these skills in a real-world environment.
You’ll also be given the chance to specialise your skillset with a number of electives across areas including:
- Public relations
- Tourism and hospitality
Practical work placement
This course offers you the chance to take your learning out of the classroom and into the workplace. All students must complete a compulsory work placement of at least 520 hours in an approved workplace environment.
Workload and assessment
In order to succeed in your studies, each subject in this course requires a minimum of 10 study hours per week.
Assessments for this course may take a variety of forms, including:
- Invigilated exams
- Online testing
- Individual assignments
- Group assignments
- Project reports
To be eligible to study this course, applicants must meet the following entry requirements:
- Have completed Year 12, or equivalent, with a minimum ATAR of 60
Students applying to study at the Adelaide campus will also be required to complete a SATAC application.
All students are also required to demonstrate sufficient competency in English.
In this business course, the subjects you may study include:
- Customer experience management
- Understanding people and organisations
- Business communications
- Marketing fundamentals
- The business environment
- Accounting for decision making
- Ethics and sustainability
- Organisational creativity and innovation
- Strategic management
- Business consulting project
- Industry consulting project
- Introduction to PR writing
- Consumer behaviour
- Integrated marketing communications
- Sports marketing
- Introduction to sport management
- Understanding public relations
- Event concepts and design
- Introduction to events
- Digital marketing communications
- Marketing and audience research
- Business-2-business marketing
- Managing sport facilities
- Managing teams
- Sports law
- Corporate communications
- Advanced PR writing
- Content creation for social media
- Event financing and sponsorship
- Event venue management
- Event management and operations
- Marketing strategy
- Health and advocacy strategies
- International public relations
- Events policy and strategy
- Sports events
- Brand and product management
- Human resource management
- Wedding planning
- Understanding advertising
- International marketing
- Project management
Why Torrens University Australia?
Torrens University Australia brings together some of the country’s most regarded tertiary institutes across industries like business, design, public health, hospitality, and sports management.
Studying with Torrens means learning from the industry’s best and brightest minds through cutting-edge syllabuses and small classroom environments. By becoming a Torrens student, you will not only have access to Torrens’ state-of-the-art campuses across the nation, you’ll also get to leverage Torrens status as a Laureate International University, and be able to access a global network of over 70 universities across 25 countries.
Torrens schools include; APM College of Business and Communication, Australasian College of Natural Therapies, Chifley Business School, Media Design School, Real Madrid Graduate School, Southern School of Natural Therapies and William Blue College of Hospitality.
Torrens Dynamic Online Learning mode means you can study at your own pace. By providing you with on-demand access to course materials and content, you can study when you want, where you want.
Torrens also runs Touch-Point weekend sessions that allow you to hear from industry professionals, chat to lecturers and expand your network.
Torrens students will also have access to Torrens Success Coaches, who will help you align your strengths and learning with your goals. From the moment you are admitted to your course, a Success Coach will be available to help you successfully navigate the educational landscape and build your personal and professional skills.
This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations: