In a nutshell
Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.
The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.
During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.
What you’ll need
To be eligible to study this course, applicants must meet the following entry requirements:
- Completed a recognised bachelor’s degree in marketing (or a related business discipline e.g. commerce or management); OR
- Applicants with a bachelor’s degree in a non-business related discipline must also have two years’ full-time (or equivalent) relevant
marketing work experience.
In this digital marketing course, the subjects you may study include:
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Branding in the Digital World
- Engaging Audiences
- Digital Platforms
- Data Ethics and Regulation
- Emerging Technologies and Marketing
- Omnichannel Marketing Strategy
- Managing Digital Offerings and Innovation
- Customer Analytics
- Business Project: Digital Marketing
Why UTS Online?
Technology is driving change. At UTS Online we use the latest learning technology to help you get ahead and stay ahead in a changing world, faster.
UTS is the top-ranked young university in Australia and ranked 11th globally*.
Our 100% online postgraduate courses give you the opportunity to access our world-class education wherever you are.
Our courses are created by leading industry academics who partner with organisations operating at the edge of progress.
The courses are delivered through an innovative and interactive online platform, designed by experts in online education who understand how to make lessons personal and engaging.
With UTS Online, you’ll develop the skills and knowledge you need for your immediate future as well as the capability to keep adapting as new technologies, new career environments and new social challenges change our world even more.
*QS Top 50 Under 50, 2020
You'll have the support you need to succeed with a dedicated Student Enrolment Advisor who will navigate and motivate you through to graduation day.