In a nutshell
The Bachelor of Business (Marketing), from Western Sydney University Online, is the ideal course for anyone wishing to pursue a career in marketing within any business context.
Throughout this online course, you’ll develop the business, communication and technology skills you need to produce and implement successful marketing strategies. You’ll delve into the importance of brand management in marketing; learn how different communication methods can be used to reach your audience; understand consumer behaviour and creative design; and discover contemporary market research methodologies.
This degree is delivered entirely online by specially trained coaches, with tools and support available to ensure you enter the workforce with everything you need to excel in a modern marketing career.
What you’ll need
To be eligible to study this course, applicants must meet the following entry requirements:
- Hold a Cert III or Cert IV, in any field; OR
- Completion or partial completion of tertiary study; OR
- Work experience, in any industry; OR
- Completion of Year 12 HSC (or equivalent), with a minimum required ATAR; OR
- Tertiary Preparation Certificate (TPC); OR
- Special Tertiary Admissions Test (STAT).
In this marketing course, the subjects you may study include:
- Marketing Principles
- Consumer Behaviour
- Marketing Communications
- Brand and Product Management
- Marketing Research
- Business to Business Marketing
- International Marketing
- Strategic Marketing Management
- The Service Enterprise
- Statistics for Business
- Design Thinking for Creativity
- Marketing Planning Project
- Financing Enterprises
- Enterprise Leadership
- Enterprise Law
- Enterprise Innovation and Markets
Why Western Sydney University Online?
Start your study journey with Western Sydney University Online and gain the same online degree in business, social science, human resources, marketing and more as you would on campus.
Enjoy an advanced digital learning environment that’s has been created with your needs in mind. Begin your course at a time that’s convenient for you, and log on and learn at a time and place that suits you.
Western Sydney University have a reputation for excellence, so you can be proud to graduate with a degree that comes from a uni ranked in the top 2% globally!
When you join Western Sydney University Online you’re also joining an engaged online community of fellow students and academics, who are committed to helping you succeed during you studies.
Chat to a student advisor online or over the phone any day of the week, reach out to specially trained online learning advisors, gain access to online assignment assistance and ensure your work is always on the right track, plus stay in touch with other students via WSU’s specially-built digital portal.