In a nutshell
In the age of the customer, digital and data has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital and data is still unclear.
There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.
Our program is designed to help mid – senior professionals understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital and data journey.
Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital and data means for your marketing strategy.
This course is currently available online for marketing professionals.
What you’ll need
There are no prerequisites for this course.
The course covers 9 modules which include:
- Digital trends and the changing the nature of marketing
- Digital strategy development
- Customer journey mapping and the role of digital channels
- Digital channel and experience management
- Ways of working
- Data and analytics
- Building a case for change