In a nutshell
If you are looking to further your current marketing career or start a career in digital marketing, then this part-time Digital Marketing course from General Assembly could be just the thing you are looking for. This online, part-time course is designed for people who want a flexible course that will fit in with their lifestyle while providing them with all the essential digital marketing skills that are in high demand in today’s business world.
Whether you’re a beginner or an experienced marketer, this course will provide you with all the tools you need to conduct effective and efficient digital marketing campaigns, from strategy to campaign evaluation. You will learn how to effectively employ all the relevant digital channels such as social media, search, video and display and you will be able to manage your campaigns and deliver results through techniques such as conversion optimisation and usage of tools and platforms such as Google Analytics and more.
You will gain practical experience through a capstone project that will get you to use your newly gained skills and knowledge, as well as learn how to create polished reports and presentations to communicate your campaign strategy and results.
What you’ll need
There are no formal prerequisites for this course, anyone can enrol.
While completing this Digital Marketing course from General Assembly, you may study the following subjects:
- Marketing Funnel, Objectives and KPIs
- Personas and Audience Segmentation
- Facebook Advertising
- Keyword research
- Paid Search on Google Adwords
- SEO and Content Marketing
- Conversion Funnels and Optimization
- Landing Pages and UX
- Google Analytics
- A/B Testing
- ROI and Measurement
- Customer Insights and Value Props
- Multichannel Content Strategy
- Digital Advertising & Customer Data
- Google Analytics, Adwords and SEO revisited (deep dives)
- Email and CRM
Why General Assembly?
Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. When you learn web development, data, design, business, and more with GA, you get:
- Award-winning curriculum and expert instructors, on campus and online.
- A global, professional community of 40,000-plus full- and part-time alumni.
- Career results from leading-edge courses, with mentorship each step of the way.
Today’s complex, global economy requires a skilled workforce that can leverage technology to fuel success. General Assembly’s robust suite of courses includes all the fundamental pillars of innovation to give individuals and teams several options for growth and development. We offer programs in web development, data science and analysis, user experience design, digital marketing, product management, and more. Students can choose from a range of formats and modalities to help them best achieve their goals, including full-time, part-time, and short-form options — on campus, and online.
Some courses can be taken on campus at locations in Sydney and Melbourne or all can be taken virtually via a Live Online Remote Format.
Be part of a supportive community during every step of your learning journey and beyond!
At GA, you will have a dedicated student success producer, to guide you through the course and ensure you are supported throughout your journey. You will also have the opportunity to attend regular social events, to mingle with other students and alumni.
This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations: