In a nutshell
What do people use LinkedIn for — and how can you use it well? Turn an everyday online presence into a strategic tool for making connections and sales with this online LinkedIn Marketing short course from Pacific Training Group, in partnership with Social Media College.
In this highly practical course, you’ll learn how to establish a compelling professional profile for a company or individual, and deploy proven marketing strategies to grow engagement, build a following, and convert connections into sales. You’ll learn how to harness to power of LinkedIn advertisements, and measure the success of both organic and paid content. Using real-life examples and your very own page, this course will help you create a compelling LinkedIn presence that maximises your opportunities.
Delivered by LinkedIn experts from Social Media College, this course is developed to be current and cutting-edge — ensuring your investment pays off with strategies that really work. If you’re an everyday LinkedIn user wanting a better return on investment and a more strategic purpose, this short course is your next career step.
What you’ll need
There are no prerequisites for this course.
In this LinkedIn Marketing course, the subjects you may study include:
- An Introduction to LinkedIn Strategy
Understand the value and opportunities LinkedIn can offer.
- The LinkedIn Landscape
Learn why LinkedIn isn’t like other social media platforms and why this is important.
- Creating Great Content
Understand what people using LinkedIn are looking for – and how to create it.
- Develop a Professional Profile
Construct an authoritative and professional profile that attracts the right audience.
- Using Your Profile Effectively
Take your profile to the next level and turn it into your greatest marketing asset.
- Marketing Through Company Pages
Develop a content strategy for your business or personal brand that builds reach, awareness and sales.
- LinkedIn Paid Advertising
Learn how to promote campaigns that create new business opportunities.
- Community Management
Create a network of professionals who promote the products or services you offer.
- Understanding LinkedIn Analytics
Measure results and adjust your strategies to increase effective use of LinkedIn.
Why Pacific Training Group?
Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.
With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.