In a nutshell
Understand, build and leverage the principles of good branding to craft a personal brand that helps achieve your goals with this online Personal Branding short course from Pacific Training Group in partnership with Social Media College.
If you see the same people landing sales, speaking at events, and being quoted in the media, chances are they have a compelling and memorable personal brand. In this highly practical course, you’ll take a three-day deep-dive into the principles and practices to create that brand for yourself.
This course is designed for entrepreneurs, freelancers and marketing professionals looking to build networks, generate leads, stand out in a crowded landscape and maximise the power of social media. You’ll cover the basics of branding, delve into your values and personality, and learn how to build an online presence that captures attention — and how to convert that attention into sales.
Delivered by social media experts from Social Media College, this course is developed to be current and cutting-edge — ensuring your investment pays off with strategies that really work. Invest in yourself with an unforgettable personal brand in this course.
What you’ll need
There are no prerequisites for this course.
In this social media marketing course, the subjects you may study include:
- The Power of Personal Branding
Learn about the power of personal branding and what you can achieve
- Understand: Values and Personality
Describe your personality and values, and learn how it fits with your personal brand
- Understand: Life-stage and Resources
Recognise your life-stage and resources and how they align with your personality and values
- Build: Social Media
Identify the different social media channels and what might work for your brand
- Build: LinkedIn
The importance of LinkedIn for your personal branding and how to set up your profile
- Build: Websites and SEO
Recognise the importance of a website in your marketing strategy and how to boost your SEO
- Leverage: Connections and Content
Recognise different tools to find more connections and generate high quality content
- Leverage: Pitch and Close
Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal
Why Pacific Training Group?
Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.
With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.