In a nutshell
Build the knowledge and skills needed to effectively plan and manage social media with this online Social Media Strategy short course from Pacific Training Group in partnership with Social Media College.
Designed for students with an interest in social media but no prior formal experience, this self-paced short course covers the fundamental topics needed to successfully strategise, implement, manage and evaluate social media activity. You’ll learn how to asses your accounts’ current performance, define objectives and strategies, choose the right channels for your audience, manage accounts, implement a social media strategy, and assess your performance against your goals. You’ll complete this course with the practical skills needed to confidently and effectively manage social media.
Delivered by social media experts from Social Media College, this course is developed with industry experts — ensuring your learning is relevant, cutting-edge, and practical. If you have an interest in social media, or want to grow your business online, this practical online short course is your next step.
What you’ll need
There are no prerequisites for this course.
In this social media marketing course, the subjects you may study include:
- Welcome and Introduction to Social Media Strategy
Understand social media marketing and the strategy development process
- Start where you are
Use a social media audit and SWOT analysis to establish your current state
- Defining Objectives
Align your social media strategy with you organisation/personal brand strategy
- Identifying Your Audience
Audience segmentation, behaviour, demographics and persona
- Choosing the Right Channel
Inform your choice with channel usage, purpose, content and performance
- Content Strategy
Content categories, purpose, topics, formats, repurposing and scheduling
- Being Social
Collaboration opportunities, influencer partnerships, community management
- Implementing the Strategy
Paid advertising, budgeting, resourcing, implementation and management tools
- Analysing for Improvement
Data metrics, tracking expenses, analysis and insights, performance reports
Why Pacific Training Group?
Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.
With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.