In a nutshell
Unlock the power of marketing on YouTube in this highly practical YouTube Marketing short course from Pacific Training Group in partnership with Social Media College.
This course is designed for any freelancer, agency, influencer or small business looking to increase reach, build brand awareness, grow audiences and generate sales using strategic marketing on YouTube. In this course, you’ll use real-life case studies and your own YouTube channel to learn and implement new strategies and ideas — with no prior YouTube knowledge required.
During your study, you’ll cover the core features and functionality of YouTube, and learn how to grow engagement and boost sales through best-practice organic implementation and paid advertising. This course is delivered by YouTube experts from Social Media College and developed to be current and cutting-edge — ensuring your investment pays off with tips and strategies that will see your mission succeed.
If you’re interested in growing your community on YouTube but don’t know where to begin, this highly practical short course is your first and last step.
What you’ll need
There are no prerequisites for this course.
In this YouTube Marketing course, the subjects you may study include:
- YouTube Overview
A YouTube overview including features and advantages.
- Core Features
Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts.
- Organic Implementation
Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience.
- Paid Advertising
Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns.
- Video Production
Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails.
- Building Engagement
Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement.
- Growing Your Channel
Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity and other ways to grow your channel.
- Analytics and Reporting
Optimise your campaigns with analytics and insights. Report on key metrics.
Why Pacific Training Group?
Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.
With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.