Course Type

Qualification Level

Study method

ABOUT US

LEGAL

Disclaimer: Career FAQs Pty Ltd ABN 39 299 617 067 t/a StudySelect markets the education and training services of a range of Australian tertiary course providers, and receives a commission for each prospective student. StudySelect is not an education provider. All material and information regarding our education providers and their courses – on our site, via email, or over the phone – is delivered through our capacity as their agent. The material shared with you on the website is provided as general information only. It is not intended as professional advice, and should not be taken as such. All information is provided in good faith, and is believed to be accurate and current as at the date of publication. However, StudySelect provides no guarantee that any information or material on the website, or linked websites, will be accurate or complete. Please see our privacy policy for more information.

How to Become an Advertising Manager in Australia: careers in Marketing

4 Courses

Displaying 4 of 4 courses

FiltersClear all

Location

Industry

Study Mode

Payment Options

Qualification

Course Provider

Popular Searches

hospitality marketing course

part time digital marketing courses

how to become a Community Services Manager

Master of Analytics

The Master of Analytics at UNSW Online equips students with essential skills in data management, statistical analysis, and machine learning, preparing them for diverse roles in the analytics field. The program emphasises practical applications and ethical considerations, fostering both technical expertise and strategic thinking for a successful career in a data-driven environment.

Online

Varies

Online

Accelerated; complete in as little as 2 years

Graduate Certificate in Analytics

The Graduate Certificate in Analytics from UNSW Online equips participants with essential skills in data analysis, visualisation, and statistical techniques. This course combines theoretical knowledge with practical experience, preparing graduates to effectively leverage analytics in their careers.

Online

Varies

Online

Accelerated; complete in as little as 8 months

Career Outcomes

Advertising Executive

Advertising Manager

Brand Manager

Graduate Diploma in Analytics

The Graduate Diploma in Analytics from UNSW Online equips participants with essential skills in data analysis, statistical methods, and data visualisation. Through practical applications and real-world case studies, students develop analytical thinking and problem-solving abilities to enhance their careers in various industries.

Online

Varies

Online

Accelerated; complete in as little as 16 months

Career Outcomes

Advertising Executive

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

The BSB40320, BSB40820 Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication equips individuals with essential skills in innovative business development and effective marketing strategies. Participants will gain practical insights into entrepreneurship, enhancing their employability and empowering them to navigate the business landscape confidently.

Online

Varies

Online

Self-paced; maximum 30 months

Career Outcomes

Account Executive

Account Manager

Advertising Executive

Definition of an Advertising Manager

The role of an Advertising Manager is both dynamic and rewarding, offering a unique opportunity to shape the way brands communicate with their audiences. These professionals are responsible for planning, developing, and executing advertising strategies that resonate with target markets. They work closely with creative teams, clients, and media outlets to ensure that campaigns are not only innovative but also effective in achieving the desired outcomes. With a keen understanding of market trends and consumer behaviour, Advertising Managers play a pivotal role in driving brand awareness and engagement.

In their day-to-day responsibilities, Advertising Managers oversee the entire advertising process, from conceptualisation to execution. They begin by assessing the advertising needs of their organisation or clients, determining the most suitable media channels, and crafting compelling messages that align with brand objectives. This involves collaborating with various stakeholders, including graphic designers, copywriters, and media buyers, to create cohesive and impactful advertising materials. Additionally, they are tasked with monitoring campaign performance, analysing data, and making necessary adjustments to optimise results.

Advertising Managers also play a crucial role in budget management, ensuring that advertising expenditures align with financial goals. They must be adept at negotiating with media vendors and suppliers to secure the best rates and placements for their campaigns. Furthermore, they often conduct market research to stay ahead of industry trends and consumer preferences, allowing them to develop forward-thinking strategies that keep their brands relevant and competitive.

Overall, a career as an Advertising Manager is ideal for those who thrive in a fast-paced environment and possess strong leadership and communication skills. The role not only offers the chance to work on exciting projects but also provides opportunities for professional growth and development within the ever-evolving landscape of advertising and marketing.

On this Page

What Will I Do

What Skills Do I Need

Career Snapshot

Resources

What does an Advertising Manager do?

Advertising Managers play a crucial role in shaping the marketing strategies of organisations. They are responsible for overseeing advertising campaigns, ensuring that the messaging aligns with the brand’s goals and resonates with the target audience. This dynamic position requires a blend of creativity, analytical skills, and leadership to effectively manage teams and resources while driving successful advertising initiatives.

Establish advertising requirements – Determine the nature and style of advertising needed for various campaigns.
Assign tasks and evaluate work – Allocate assignments to team members and assess their submissions for publication.
Prepare advertising materials – Gather and organise all necessary resources to create effective advertising or publicity content.
Select media channels – Identify appropriate media outlets for advertising and adjust materials for optimal presentation.

What skills do I need to be an Advertising Manager?

A career as an Advertising Manager requires a diverse set of skills that blend creativity with strategic thinking. Strong communication skills are essential, as these professionals must articulate ideas clearly to clients and team members. Additionally, a solid understanding of market research and consumer behaviour is crucial for developing effective advertising strategies. Proficiency in digital marketing tools and analytics is increasingly important, enabling managers to track campaign performance and make data-driven decisions. Leadership skills are also vital, as Advertising Managers often oversee teams and coordinate with various departments to ensure cohesive messaging across all platforms.

Moreover, adaptability and innovation are key traits for success in this dynamic field. Advertising Managers must stay abreast of industry trends and emerging technologies to create compelling campaigns that resonate with target audiences. Time management and organisational skills are equally important, as these professionals juggle multiple projects and deadlines simultaneously. Ultimately, a combination of analytical prowess, creative flair, and strong interpersonal skills positions Advertising Managers to thrive in a competitive landscape.

Skills/attributes

Strong communication skills
Creative thinking and problem-solving abilities
Project management skills
Analytical skills for market research
Understanding of digital marketing and social media
Ability to work collaboratively in a team
Leadership and team management skills
Budget management and financial acumen
Knowledge of advertising trends and consumer behaviour
Proficiency in marketing software and tools
Strong organisational skills
Ability to adapt to changing market conditions
Networking and relationship-building skills
Attention to detail
Strategic planning and execution capabilities

Does this sound like you?

Career Snapshot for an Advertising Manager

Advertising Managers play a crucial role in overseeing the advertising activities within organisations, ensuring that campaigns are effectively planned and executed. This career is characterised by a dynamic work environment, where creativity and strategic thinking are essential.

Average Age: 37 years
Gender Distribution: 55% female
Hours Worked: Average of 44 hours per week, with 85% working full-time
Employment Numbers: Approximately 2,100 individuals are employed in this role
Projected Growth: Annual employment growth is not specified, but the demand for advertising professionals remains strong
Unemployment Rate: Specific unemployment rates for this role are not provided, but the overall job market for advertising roles is competitive

Advertising Managers typically work in industries such as professional, scientific, and technical services, as well as information media and telecommunications. Their responsibilities include establishing advertising requirements, managing assignments, and selecting appropriate media for campaigns.

As the advertising landscape continues to evolve, particularly with the rise of digital marketing, the role of Advertising Managers is expected to adapt, requiring ongoing professional development and education to stay ahead in the field.

Source: ABS, 2021 Census of Population and Housing.

Marketing Career resources

NATIONAL

QLD

VIC

WA

SA

NT

ACT

TAS

StudySelect makes every effort to ensure the information we provide is correct at the time of publication. We welcome your input to help keep our career profiles as accurate and up to date as possible. All queries and feedback will be taken into consideration as we conduct periodic reviews of our content. Add your voice to the conversation!