In a nutshell
Get the fundamentals of marketing that you need to kick-start your career in this ever-growing industry with Monarch Institute’s Certificate IV in Marketing and Communication (BSB42415).
Developed by industry professionals and expert trainers, this 100% online course will teach you how to create a strategy that works; plus dive into the worlds of PR; learn to plan for advertising and get introduced to the data-driven field of digital marketing.
Enjoy the flexibility and ease of logging on anytime from anywhere and accessing bite-sized lessons that’ll introduce you to the wonderful world of marketing and communications.
What you’ll need
There are no formal prerequisites for this course.
In this marketing course, the subjects you may study include:
- BSBMKG418- Develop and apply knowledge of marketing communication industry
- BSBMKG401 -Profile the market
- BSBIPR403 -Protect and use brands and business identity
- BSBMKG409 - Design direct response offers
- BSBADV408 - Review advertising media options
- BSBPUB402 - Develop public relations campaigns
- BSBMKG413 -Promote products and services
- BSBMGT407 - Apply digital solutions to work processes
- BSBMKG420 - Create digital media user experiences
- BSBCMM401 - Make a presentation
- BSBCRT401 - Articulate, present and debate ideas
- BSBMKG417 - Apply marketing communication across a convergent industry
Why Monarch Institute?
Monarch Institute specialises in providing innovative, engaging courses with a focus getting you ready to work in the real world. Courses are designed by industry experts and delivered by professionals who continue to lead in their fields.
Monarch Institute has trained over 10,000 students across a range of nationally recognised and accredited courses. With Monarch, you’ll benefit from direct trainer support and trainers with the latest industry experience, and are available whenever you need them.
Students graduate with a distinct competitive advantage because respected employers help shape the courses. The four largest employers of Monarch graduates are the Commonwealth Bank, NAB, Deloitte and the ANZ Bank.
With Monarch Institute, you’ll get a different experience. You'll get the skills that employers really want, flexibility to study in a style to suit you, and unrivalled support that is delivered with care.
Monarch Institute prides itself on encouraging and supporting students to meet their educational goals. Whether you choose to study in the classroom or online, you will be supported by a range of professionals who are committed to helping you succeed. All course materials have been designed with access and equity issues in mind, and assessment techniques reflect the needs of multiple learning styles.
Monarch provides an array of services for students, including personal, educational and vocational counselling services; disability assistance; language, literacy and numeracy assistance; and student welfare and guidance services. It also offers services for Aboriginal or Torres Strait Islander students and students with disabilities or special needs in order to support them in meeting their learning goals.