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Customer Experience Strategy and Design

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Location
Online
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Study Mode
Online
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Awarded by
RMIT Online
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Qualification
Short Courses
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Course Fee
Price may vary
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Duration
6 weeks (5 - 8 hours per week)
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Start Date
Enquire now for upcoming start dates
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Payment Options
Payment plan, Upfront payment

About the Course

Career Outcome

Fees

About the Course

The Customer Experience Strategy and Design course offered by RMIT Online equips participants with essential skills to craft personalised customer experiences through design thinking methodologies. This course delves into key areas such as customer journey mapping, prototyping, and effective communication of strategies to stakeholders. By addressing both customer and business challenges, learners will gain the ability to synthesise customer data, create journey maps, and develop actionable strategies that align with business goals.

Designed for early to mid-level professionals and mid-senior managers, this course fosters a customer-centric mindset essential for today’s competitive landscape. Participants will engage in hands-on projects that culminate in a comprehensive customer experience strategy, enabling them to identify pain points and opportunities for improvement. With a focus on real-world applications and industry insights, the course prepares individuals to meet the evolving expectations of customers and enhance their organisations’ overall performance.

RMIT Online is committed to supporting lifelong learning, offering flexible pathways that can be tailored to individual educational goals. By completing this course, participants not only gain valuable skills but also earn a credential that is recognised in the industry. Enquire to learn more about how this course can elevate your professional journey.

Course Overview

There are no prerequisites for this course.

In the Customer Experience Strategy and Design course, the subjects that may be studied include:

  • Customer Experience Strategy Fundamentals
  • Customer Data Analysis
  • Customer Persona Development
  • Empathy Mapping
  • Customer Journey Mapping
  • Business Strategy and Customer Experience Correlation
  • Trend Analysis using the STEEP Framework
  • Prototyping and User Testing
  • Customer Experience Metrics (NPS, CSAT, CES)
  • Change Management in Customer Experience
  • Emerging Trends in Customer Experience

Why RMIT Online?

RMIT Online offers a world-class education experience that can be accessed from the comfort of home. This innovative provider is dedicated to helping individuals enhance their professional skills and advance their careers through a diverse range of online degrees and short courses.

With a strong emphasis on real-world skills, RMIT Online collaborates closely with respected industry partners to ensure that learners gain the knowledge and expertise needed to thrive in their chosen fields. As an accredited institution, RMIT is recognised as one of the most innovative and respected technology providers in Australia, making it an excellent choice for those looking to transform their career.