As a graphic designer, you’ll be responsible for designing visual communications materials, including producing graphics, illustrations, animations and videos. You may work in-house for a creative agency or other business, or work freelance as an independent designer, which will affect the nature and scope of your day-to-day responsibilities.
As a designer, you can expect to perform tasks like:
- Consulting with clients and stakeholders, to determine the objectives and constraints of a design brief;
- Researching and analysing assignment communications requirements and selecting appropriate design medium and tools;
- Reviewing references and researching creative elements;
- Producing sketches, illustrations, diagrams and layouts to communicate design concepts;
- Providing informed advice on use of composition, light, colour, patterns and trends in design to clients and stakeholders;
- Detailing and documenting a selected design for production;
- Supervising or carrying out the design in the chosen media; and
- Managing the execution of design projects, including managing and briefing staff, and managing budgets and other resources.
You may also be responsible for managing accounts and invoicing, marketing your services and seeking new clients, and connecting clients with other creative professionals, such as photographers and copywriters, depending on the nature of your work.