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Market Research Courses

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Career Outcomes

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Right for you

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About Market Research

The market research industry in Australia plays a vital role in understanding consumer behaviour and market dynamics. Represented by the Australian Market and Social Research Society (AMSRS), this industry comprises approximately 2,100 professionals dedicated to upholding high standards and ethical practices in both market and social research. The AMSRS collaborates closely with the Association of Market and Social Research Organisations (AMSRO) to promote awareness and enhance the professional landscape of market research.

With an annual turnover of around $750 million, the industry employs over 10,000 full-time equivalent personnel, showcasing its significance in the Australian economy. The AMSRS not only provides professional development and training for its members but also publishes various resources, including academic journals and industry directories, to foster knowledge sharing and innovation within the field.

As the industry continues to evolve, it embraces new methodologies and technologies, ensuring that market research remains relevant and impactful. The commitment to ethical standards and professional accreditation, such as the Qualified Practitioner of Market Research (QPMR) program, further enhances the credibility of practitioners, making the industry a trusted source for insights that drive business decisions.

Overall, the market research industry in Australia is a dynamic and forward-thinking sector that supports businesses in navigating the complexities of consumer preferences and market trends, ultimately contributing to informed decision-making and strategic growth.

Average Salaries

min $

ave $75k

max $120k

The average annual salary for the Market Research industry in Australia is around $75,000 but this varies based on qualifications and experience, so this number is only an estimation of current data.

Career Outcomes

After completing a course in market research, graduates may seek employment in various roles within the marketing and social research sectors. Potential positions include working as a:

What do Market Research graduates do?

Graduates in market research typically engage in a variety of tasks that contribute to understanding consumer behaviour and market trends. Their responsibilities may include:

Planning and developing advertising strategies to support sales objectives.
Advising clients on effective marketing campaigns to reach target audiences.
Coordinating the production of advertising materials, including artwork and media placement.
Analysing consumer data to identify patterns and preferences.
Conducting market research to assess demand for new products and services.
Interpreting data to predict future consumer trends.
Collaborating with cross-functional teams to support business growth initiatives.
Preparing reports and presentations to communicate research findings to stakeholders.

In addition to these tasks, market research professionals often participate in ongoing training and professional development to stay current with industry trends and methodologies. This commitment to continuous learning is essential in a rapidly evolving field.

Is Market Research right for you?

To thrive in the market research industry, individuals should possess a range of skills, including:

Strong analytical and critical thinking abilities.
Excellent communication and presentation skills.
Proficiency in data analysis and statistical software.
Attention to detail and accuracy in research.
Ability to work collaboratively in a team environment.
Creativity in developing research methodologies.
Understanding of consumer behaviour and market dynamics.
Time management skills to meet project deadlines.
Adaptability to changing technologies and research techniques.
Ethical judgement and integrity in conducting research.

Job opportunities

The job market for market research professionals is robust, with a variety of opportunities available across different sectors. Graduates can find roles in industries such as professional services, retail, and financial services. The demand for skilled market researchers is expected to grow as businesses increasingly rely on data-driven insights to inform their strategies.

According to the Australian Bureau of Statistics, the market research industry employs over 10,000 full-time equivalent personnel, with a significant portion of these roles being filled by graduates from relevant educational programs. The industry is characterised by a diverse workforce, with a notable representation of women, who make up 58% of market research analysts.

Industry Bodies

Top Marketing Research Firms in Australia
About Us
Top 10+ Market Research Companies in Australia

Market Research and Statistical Services in Australia – Market Size, Industry Analysis, Trends and Forecasts (2024-2029)| IBISWorld