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About Public Relations
You'll become
Average Salaries
Public Relations workers may earn between $46,000 and $115,000 per year
Connect people with their audiences and shape the way we engage with the works. Start by studying an exciting and dynamic public relations course.
You’re energetic, business-minded and love working with people. Build a dynamic new career in an exciting emerging industry by studying a public relations course.
Working in public relations, you’ll manage communications between people, organisations and the public, helping people craft compelling narratives and engage people in their causes. You’ll use your strategic communication skills to skilfully identify target markets and channels for your clients, helping business connect with the consumers they want, influencers to spread the right message, and people to engage with the content or cause that resonates most.
If you’re seeking an exciting communications role with dynamic strategic work, working in public relations may be for you.
In a public relations course, you’ll learn the key communication, management and leadership skills required to design and implement successful public relations programs. In a rapidly changing media environment, you’ll build the dynamic skills needed to help clients address their challenges and stand out from the crowd.
As a leader in the public relations sector, you won’t just build in-demand skills for your career – you’ll develop the unique capacity to shape people’s experiences, and the way we engage with people, products and businesses.
You may study a public relations course at a range of different levels, including as a certificate or diploma course, or as part of a bachelor’s or master’s degree in business or management.
If you thrive working with people, enjoy fast-paced environments and want to use your skills to help see dreams become reality, consider a switch to the dynamic and energising public relations industry.
What do public relations graduates do?
Graduates of public relations courses may work in public relations, marketing or advertising, and may perform day-to-day-tasks including:
- Developing and implementing marketing, advertising and public relations policies, plans and procedures;
- Identifying public relations goals and developing strategies and plans to achieve goals;
- Developing media and outreach strategies, including identifying and profiling target audiences;
- Directing the development of new initiatives and products for marketing and advertising campaigns;
- Project managing production;
- Managing relationships with clients, brands and companies;
- Writing, formatting, editing and sending press releases and pitches;
- Meeting with clients and potential clients;
- Managing, organising and coordinating events, including liaising with suppliers, venues and staff;
- Representing a business, client or organisation in public, including at seminars, events and workshops and in the media; and
- Performing general administrative tasks related to the execution of a public relations plan.
Career Outcomes
Career Outcomes
Find employment in the public relations, marketing or advertising field.
After completing a public relations course, you’ll be qualified to seek employment as a:
- Communications Officer
- Public Relations Officer
- Media Advisor
- Digital and Social Media Manager
- Online Editor
- Writer
- Journalist
- Public Relations Consultant
- Scriptwriter
- Broadcaster
- Filmmaker
- Social Media Analyst
- Media Commentator
- Media Buyer
- Marketing Officer
- Multimedia Developer
- Communications Advisor
- SEO Specialist
- Digital Marketing Specialist
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Is public relations right for you?
You’ll thrive working in public relations if you:
- Love working with people
- Are highly organised
- Are energetic and proactive
- Have excellent customer service skills
- Have excellent time management and organisational skills
- Are a natural leader
- Enjoy problem-solving
- Are highly motivated
- Have excellent communication and interpersonal skills
- Are proactive and efficient
- Can think strategically and exercise sound judgment
- Can make decisions
- Can work well autonomously
- Want to get things done
Job opportunities
The Australian Government’s Job Outlook predicts strong growth in job opportunities for public relations professionals over the next decade, predicting the profession will grow to employ approximately 7,000 more people by 2020.
Job Outlook describes the profession as large, and it currently employs approximately 125,900 people. Job Outlook predicts approximately 132,500 people will be employed as public relations managers and sales consultants by the end of the decade. Public relations course graduates may also seek employment in related fields, including advertising, marketing, sales and communications.
The size of the public relations profession indicates roles are available in all areas of Australia.
Average Salaries
According to PayScale, a public relations manager can expect to earn on average between $46,000 and $115,000 per year, with an annual average salary of $67,000. PayScale notes that professionals with between 10 and 20 years of experience command the highest average annual salaries, earning approximately $103,000 per year, compared to entry-level managers, who can expect to earn on average approximately $53,000 per year.