Course Type

Qualification Level

Study method

ABOUT US

LEGAL

Disclaimer: Career FAQs Pty Ltd ABN 39 299 617 067 t/a StudySelect markets the education and training services of a range of Australian tertiary course providers, and receives a commission for each prospective student. StudySelect is not an education provider. All material and information regarding our education providers and their courses – on our site, via email, or over the phone – is delivered through our capacity as their agent. The material shared with you on the website is provided as general information only. It is not intended as professional advice, and should not be taken as such. All information is provided in good faith, and is believed to be accurate and current as at the date of publication. However, StudySelect provides no guarantee that any information or material on the website, or linked websites, will be accurate or complete. Please see our privacy policy for more information.

How to Become a Brand Identity Designer in Australia: careers in Design

8 Courses

Displaying 6 of 8 courses

FiltersClear all

Location

Industry

Study Mode

Payment Options

Qualification

Course Provider

Graphic Design: Elevate

Graphic Design: Elevate, offered by Academy Xi, is a comprehensive course designed to enhance the skills of aspiring graphic designers. This course delves into the fundamental principles of design, exploring key areas such as typography, colour theory, and layout. Participants will engage in hands-on projects that encourage creativity and innovation, allowing them to develop a robust portfolio that showcases their unique style and capabilities.

Throughout the course, learners will also gain insights into industry-standard software and tools, equipping them with the technical skills necessary to thrive in a competitive landscape. The curriculum is tailored to foster critical thinking and problem-solving abilities, ensuring that graduates are not only proficient in design techniques but also adept at understanding client needs and market trends. Enquire to learn more.

Online

Varies

Online

60-80 hours over six months

Career Outcomes

3D Designer

Brand Identity Designer

Character Designer

D0121

CUA50720

Graphic Design Pathway Program

The Graphic Design Pathway Program (D0121, CUA50720) offered by Open Colleges is designed to equip aspiring designers with the essential skills and knowledge needed to thrive in the dynamic field of graphic design. This comprehensive course covers a range of key learning areas, including design principles, digital media, and visual communication. Participants will engage with both theoretical concepts and practical applications, ensuring they develop a well-rounded understanding of the industry.

Throughout the program, learners will explore various design software and tools, enhancing their technical proficiency while fostering creativity and innovation. The curriculum encourages collaboration and critical thinking, preparing students to tackle real-world design challenges. By the end of the course, graduates will be well-prepared to pursue a variety of career opportunities in graphic design, armed with a portfolio that showcases their unique style and capabilities. Enquire to learn more.

Online

Varies

Online

Self paced - maximum 27 months

Career Outcomes

Brand Identity Designer

Character Designer

Digital Designer

CUA50720

Diploma of Graphic Design

The CUA50720 Diploma of Graphic Design offered by Open Colleges is designed for individuals seeking to enhance their creative skills and advance their careers in the dynamic field of graphic design. This comprehensive course covers essential areas such as design principles, digital media, typography, and branding, equipping students with the knowledge and practical skills needed to thrive in various design environments. Participants will engage in hands-on projects that foster creativity and innovation, preparing them for real-world challenges in the industry.

Throughout the course, learners will explore the latest design software and tools, enabling them to create visually compelling graphics and layouts. The curriculum also emphasises the importance of understanding client needs and market trends, ensuring that graduates are well-prepared to meet the demands of employers. With a focus on both technical proficiency and creative thinking, this diploma provides a solid foundation for those aspiring to make their mark in graphic design.

Enquire to learn more about how the CUA50720 Diploma of Graphic Design can help unlock new opportunities and elevate one’s professional journey in the creative sector.

Please note: This is a fee-for-service course, it is not government funded.

Online

Varies

Online

Self paced - maximum 24 months

Career Outcomes

3D Designer

Brand Identity Designer

Design Consultant

Visual Design: Transform

The Visual Design: Transform course, offered by Academy Xi, is designed for aspiring designers ready to build a strong foundation in visual communication, branding, and cutting-edge digital design technologies. Whether you’re looking to upskill, switch careers, or refine your creative expertise, this immersive program equips you with the in-demand skills needed to thrive in today’s evolving visual design landscape.
With over 1,250 design roles available in Australia and a 12.9% industry growth projected over the next five years, now is the time to take the leap into a highly sought-after career.

What you’ll learn:

Master essential design principles – including colour theory, typography, layout, and composition – to create visually compelling designs that enhance User Experience (UX) and User Interface (UI).
Gain hands-on experience with industry-leading tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Generative AI tools, ensuring you’re prepared for the digital-first world of design.
Work on real-world client projects to develop a robust, job-ready portfolio showcasing your skills in branding, UI/UX design, digital marketing assets, and interactive media.

By the end of the course, you’ll earn an industry-recognised digital credential to boost your professional credibility and attract potential employers.
This flexible, self-paced course empowers you to develop both the technical and creative mindset needed to make a meaningful impact in your professional journey. Take the first step toward an exciting career in visual design today!

Brand Identity Designer

Character Designer

Digital Designer

DIPDES24

Diploma of Design

The Diploma of Design (DIPDES24) offered by Billy Blue College of Design provides a comprehensive exploration of the dynamic field of design. This course is tailored for individuals seeking to enhance their creative skills and develop a robust understanding of design principles. Participants will engage with a variety of key learning areas, including visual communication, design theory, and practical application, equipping them with the tools necessary to thrive in a competitive industry.

Throughout the course, students will have the opportunity to work on real-world projects, fostering a hands-on approach that encourages innovation and critical thinking. The curriculum is designed to cultivate a strong design portfolio, showcasing each student’s unique style and capabilities. With a focus on contemporary design practices, the Diploma of Design prepares graduates for diverse career paths in areas such as graphic design, product design, and digital media.

By enrolling in this program, individuals will not only gain technical skills but also develop a deeper appreciation for the role of design in society. The supportive learning environment at Billy Blue College of Design encourages collaboration and creativity, making it an ideal choice for aspiring designers. Enquire to learn more.

Blended, On Campus, Online

Varies

NSW, Online, QLD, VIC

1 year full -time, 2 years part time, 6 months accelerated

Career Outcomes

Brand Identity Designer

Design Coordinator

Digital Designer

Diploma of Graphic Design

The Diploma of Graphic Design offered by Billy Blue College of Design provides a comprehensive exploration of the dynamic field of graphic design. This course is designed to equip students with the essential skills and knowledge required to thrive in a creative environment. Participants will delve into key areas such as visual communication, design principles, and the use of industry-standard software, ensuring they are well-prepared for various roles within the design industry.

Throughout the course, students will engage in hands-on projects that foster creativity and innovation, allowing them to build a robust portfolio that showcases their unique style and capabilities. The curriculum emphasises both theoretical understanding and practical application, enabling learners to develop a critical eye for design and an ability to conceptualise ideas effectively. With a focus on collaboration and real-world experience, this diploma aims to cultivate the next generation of graphic designers who are ready to make their mark in the industry.

Enquire to learn more about how the Diploma of Graphic Design can enhance your creative journey and open doors to exciting career opportunities in the ever-evolving world of design.

Blended, On Campus, Online

Varies

NSW, Online, QLD, VIC

18 months full time, 2 years part time, 12 months accelerated

Career Outcomes

Brand Identity Designer

Design Consultant

Digital Designer

Definition of a Brand Identity Designer

A career as a Brand Identity Designer is an exciting and dynamic path that combines creativity with strategic thinking. These professionals play a crucial role in shaping how a brand is perceived by the public. They are responsible for creating and maintaining a cohesive visual identity that resonates with the target audience, ensuring that every element—from logos to colour schemes—reflects the brand’s values and mission. This role is not just about aesthetics; it involves understanding the brand’s essence and translating it into a visual language that communicates effectively with consumers.

Brand Identity Designers engage in a variety of responsibilities that require both artistic talent and analytical skills. They begin by consulting with clients to determine the objectives and constraints of the design brief, which involves extensive research and analysis of the brand’s functional communication needs. This foundational work allows them to formulate design concepts that align with the brand’s identity. They prepare sketches, diagrams, and layouts to communicate these concepts, often iterating based on feedback from clients and stakeholders to refine their designs.

In addition to creating visual elements, Brand Identity Designers also select materials and media for publication, ensuring that the final product is not only visually appealing but also functional and effective. They oversee the production process, collaborating with various teams to bring their designs to life. This collaborative aspect of the role fosters a creative environment where ideas can flourish, making it a rewarding experience for those who thrive on teamwork and innovation.

Overall, a career as a Brand Identity Designer offers a unique blend of creativity, strategy, and collaboration. It allows individuals to make a significant impact on how brands are perceived in the marketplace, providing a sense of accomplishment and purpose. As businesses increasingly recognise the importance of strong brand identities, the demand for skilled designers in this field continues to grow, making it an excellent choice for those looking to build a fulfilling career in design.

On this Page

What Will I Do

What Skills Do I Need

Career Snapshot

Resources

What does a Brand Identity Designer do?

A Brand Identity Designer plays a crucial role in shaping the visual and emotional aspects of a brand. This professional is responsible for creating a cohesive identity that resonates with the target audience, ensuring that every design element aligns with the brand’s values and messaging. Through a combination of creativity, strategic thinking, and an understanding of market trends, a Brand Identity Designer crafts logos, colour palettes, typography, and other visual elements that define a brand’s presence in the marketplace.

Consult with clients and stakeholders – Determines the objectives and constraints of the design brief through discussions with clients and relevant parties.
Conduct research – Undertakes research to analyse functional communication requirements and understand market trends.
Develop design concepts – Formulates innovative design concepts that effectively communicate the brand’s message.
Create sketches and layouts – Prepares sketches, diagrams, illustrations, and layouts to visually communicate design ideas.
Negotiate design solutions – Collaborates with clients, management, and production staff to negotiate and refine design solutions.
Select materials and media – Chooses and recommends functional and aesthetic materials and media for publication, delivery, or display.
Document designs for production – Details and documents the selected design for production, ensuring all specifications are met.
Oversee production – Supervises or carries out production in the chosen media, ensuring quality and adherence to the design.
Archive design information – May archive information and design assets for future client use, maintaining a comprehensive record of work.

What skills do I need to be a Brand Identity Designer?

A career as a Brand Identity Designer requires a unique blend of creativity, strategic thinking, and technical skills. Designers in this field must possess a strong understanding of branding principles, including how to create a cohesive visual identity that resonates with target audiences. Proficiency in design software such as Adobe Creative Suite is essential, as is the ability to translate concepts into compelling visual narratives. Additionally, strong communication skills are vital for collaborating with clients and stakeholders to ensure that the brand’s vision is effectively realised.

Moreover, a successful Brand Identity Designer should be adept at conducting market research and analysing trends to inform their design choices. This role often involves developing brand guidelines, which requires attention to detail and a keen eye for aesthetics. Designers must also be innovative and forward-thinking, staying abreast of industry developments to create fresh and relevant brand identities. Ultimately, a combination of artistic talent, analytical skills, and a passion for storytelling will empower designers to craft memorable brand experiences that stand out in a competitive marketplace.

Skills/attributes

Strong understanding of design principles
Proficiency in design software (e.g., Adobe Creative Suite)
Ability to create and maintain brand guidelines
Excellent communication skills
Creative thinking and problem-solving abilities
Attention to detail
Understanding of typography, colour theory, and layout
Ability to conduct market research and analysis
Collaboration skills for working with clients and teams
Time management and organisational skills
Adaptability to changing trends and technologies
Portfolio showcasing a range of design projects
Knowledge of print and digital media
Ability to present and explain design concepts effectively
Understanding of user experience (UX) principles

Does this sound like you?

Career Snapshot for a Brand Identity Designer

The career of a Graphic Designer is both dynamic and creative, appealing to individuals with a passion for visual communication. This role involves planning, designing, and developing visual content for various media, ensuring that the message resonates with the intended audience.

Average Age: 37 years
Gender Distribution: 59% female
Hours Worked: Average of 41 hours per week, with 63% working full-time
Average Salary: Ranges from $65,000 to $80,000 annually
Employment Rate: Approximately 27,500 people are employed in this role
Unemployment Rate: Data not specified
Projected Growth: Annual employment growth data not specified

Graphic Designers are primarily employed in industries such as Professional, Scientific and Technical Services, Manufacturing, and Information Media and Telecommunications. The role is particularly popular in New South Wales and Victoria, which account for a significant portion of employment in this field.

As the demand for visual content continues to rise, the Graphic Design profession remains a vital component of marketing and communication strategies across various sectors.

Design Career resources

NATIONAL

QLD

VIC

ACT

TAS

StudySelect makes every effort to ensure the information we provide is correct at the time of publication. We welcome your input to help keep our career profiles as accurate and up to date as possible. All queries and feedback will be taken into consideration as we conduct periodic reviews of our content. Add your voice to the conversation!