What does a public relations advisor do?
A public relations advisor ensures the status of a client’s reputation in the media and the public eye. They must be able to devise communication strategies and campaign tactics to strengthen this public image. Press releases are sent to the media as a controlled announcement of product information and public opinion. Campaigns can involve arranging events, organising functions and public appearances, maintaining a strong presence and rapport with the public. PR also involves a lot of professional networking to establish positive relationships with industry and media contacts.
- Creating promotional material
- Organising interviews and announcements with media
- Orchestrating publicity campaigns and special events
- Managing public interaction and appearances
- Mitigating negative press
What skills do I need to be a public relations advisor?
To be a public relations advisor, social charisma is an advantage allowing you to confidently network within your chosen industry and develop relationships with media professionals. Coordinating and attending events, functions and meetings also requires the ability to socialise seamlessly with clients and fellow industry professionals. A public relations advisor role demands a high level of organisation, leadership and initiative. You’ll need to be able to communicate well, interpret public sentiment and maintain a thorough understanding of the PR and media landscape.
- Superb communication skills
- Effective time management
- Highly sociable and friendly
- Copes well under pressure
- Highly organised
The position of a public relations advisor gives you access to industry trends in marketing, advertising and sales. These skills are extremely valuable in progressing to roles that demand more responsibility and bigger clients to manage.
Social Media Manager
Media Liaison Representative
Study pathways for public relations advisors
There are ample employment opportunities when entering the public relations industry at a junior level. Completing industry recognised qualifications will help you advance your career in PR.
Take the first step towards an exciting new career in public relations
Advance your understanding of public relations best practice through targeted study
Gain leadership skills and a creative perspective on public relations
Becoming a member of a national or regional association of public relations professionals may help you network and improve your employment prospects.
Getting a job after graduation
Put your training to good use and get the best professional head start in your public relations career. Emphasise your personal strengths and achievements in your resume and target your cover letter to the job description listed.
Job Prospects and Salaries
It is predicted that there will be a very strong growth in employment opportunities within the public relations sector in the next five years.