Accredited courses from leading Australian universities, TAFEs and colleges
Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication
10904NAT
BSB40820
About the Course
Career Outcome
Fees
About the Course
The Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication (10904NAT, BSB40820) offered by the College for Adult Learning is designed for individuals seeking to enhance their marketing skills in the digital age. This comprehensive course covers essential areas such as social media strategy, content creation, and audience engagement, equipping participants with the tools needed to thrive in a competitive marketing landscape. Learners will explore the intricacies of both social media marketing and broader marketing communication principles, ensuring a well-rounded understanding of the field.
Throughout the course, participants will engage with practical projects and real-world scenarios, allowing them to apply their knowledge in meaningful ways. The curriculum is tailored to foster creativity and innovation, encouraging students to develop unique marketing campaigns that resonate with diverse audiences. By the end of the program, graduates will possess a robust skill set that not only enhances their employability but also prepares them for leadership roles in marketing and communication.
This course stands out for its focus on contemporary marketing practices and the integration of social media into traditional marketing strategies. With a supportive learning environment and access to industry insights, students are well-positioned to advance their careers in this dynamic field. Enquire to learn more.
What you’ll need
What you’ll need
To do this course, you’ll need to be 18 or over at time of registration, you’ll need to demonstrate fluency in the English language and competency with literacy and numeracy.
Subject summary
Subject summary
In this course, subjects you study may include:
- NAT10904001 – Plan, implement and manage content marketing
- NAT10904002 – Plan, conduct and optimise organic social media marketing
- NAT10904003 – Plan, manage and optimise paid social media advertising
- NAT10904004 – Establish, build and leverage a personal brand on social media
- NAT10904005 – Plan, implement and manage social media conversion strategies
- SIRXMKT006 – Develop a social media strategy
- BSBPMG430 – Undertake project work
- BSBMKG541 – Identify and evaluate marketing opportunities
- BSBMKG542 – Establish and monitor the marketing mix
- BSBWRT411 – Write complex documents
- BSBCMM411 – Make presentations
- BSBCRT412 – Articulate, present and debate ideas
- BSBMKG433 – Undertake marketing activities
- BSBMKG435 – Analyse consumer behaviour
- BSBMKG439 – Develop and apply knowledge of communications industry
- BSBMKG437 – Create and optimise digital media
- BSBESB404 – Market new business ventures
- BSBCRT413 – Collaborate in creative processes
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