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Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

10904NAT

BSB40820

Location

Online

Study Mode

Online

Awarded by

College for Adult Learning (RTO: 22228)

Qualification

Certificate IV, Diploma

Course Fee

Price may vary

Duration

Full-time: approx. 14 months; Part-time: approx. 16-18 months

Start Date

Enquire now for upcoming start dates

Payment Options

Payment plan, Upfront payment

About the Course

Career Outcome

Fees

About the Course

The Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication (10904NAT, BSB40820) offered by the College for Adult Learning is designed for individuals seeking to enhance their marketing skills in the digital age. This comprehensive course covers essential areas such as social media strategy, content creation, and audience engagement, equipping participants with the tools needed to thrive in a competitive marketing landscape. Learners will explore the intricacies of both social media marketing and broader marketing communication principles, ensuring a well-rounded understanding of the field.

Throughout the course, participants will engage with practical projects and real-world scenarios, allowing them to apply their knowledge in meaningful ways. The curriculum is tailored to foster creativity and innovation, encouraging students to develop unique marketing campaigns that resonate with diverse audiences. By the end of the program, graduates will possess a robust skill set that not only enhances their employability but also prepares them for leadership roles in marketing and communication.

This course stands out for its focus on contemporary marketing practices and the integration of social media into traditional marketing strategies. With a supportive learning environment and access to industry insights, students are well-positioned to advance their careers in this dynamic field. Enquire to learn more.

What you’ll need

To do this course, you’ll need to be 18 or over at time of registration, you’ll need to demonstrate fluency in the English language and competency with literacy and numeracy.

Subject summary

In this course, subjects you study may include:

NAT10904001 – Plan, implement and manage content marketing
NAT10904002 – Plan, conduct and optimise organic social media marketing
NAT10904003 – Plan, manage and optimise paid social media advertising
NAT10904004 – Establish, build and leverage a personal brand on social media
NAT10904005 – Plan, implement and manage social media conversion strategies
SIRXMKT006 – Develop a social media strategy
BSBPMG430 – Undertake project work
BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBWRT411 – Write complex documents
BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG433 – Undertake marketing activities
BSBMKG435 – Analyse consumer behaviour
BSBMKG439 – Develop and apply knowledge of communications industry
BSBMKG437 – Create and optimise digital media
BSBESB404 – Market new business ventures
BSBCRT413 – Collaborate in creative processes

Why College for Adult Learning?

The College for Adult Learning (CAL) offers a diverse range of qualifications across various fields, including building and construction, human resources, business management, and logistics. This comprehensive approach ensures that individuals can find a course that aligns with their career aspirations and personal interests.

At CAL, the dedicated and knowledgeable team is committed to understanding each learner’s unique background and skills. They work closely with students to create personalised learning pathways, enabling them to achieve their goals more efficiently. With all courses designed in-house, CAL focuses on equipping students with the right skills and confidence to translate theory into practical application.

Choosing to study with the College for Adult Learning means embarking on a journey towards professional growth and success. With a supportive environment and tailored educational experiences, CAL empowers individuals to unlock their potential and thrive in their chosen careers.

Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

About the Course

What you’ll need

What you’ll need

Subject summary

Subject summary

Why College for Adult Learning?

Why College for Adult Learning?

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