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About Social Media Marketing
You'll become
Average Salaries
Social Media Marketing workers may earn between $40,000 and $178,000 per year
Learn the current trends, techniques and technologies in social media and the digital world, as well as how to plan, create, implement and evaluate social media campaigns through these Social Media Marketing courses.
From social media channels such as Facebook, Twitter, LinkedIn and Instagram, through to email marketing, brand management, developing effective content, and organic and paid reach, these Social Media Marketing courses will teach you the ins and outs of reaching your audience through digital platforms.
Build in-demand skills for an exploding new industry by studying a social media marketing course.
As our digital habits increase, so does online marketing investment – making it increasingly harder for business to cut through the noise and reach their audiences. With skilled, qualified professionals online professionals, they’ll have access to the most innovative thinking and up-to-date social media marketing practices – which you’ll learn in a social media marketing course.
In 2016, Australians spent on average 12.5 hours a week just on Facebook – a threefold increase on our 2015 habits, according to research conducted by marketing firm Sensis, and in line with the firm’s finding that nearly half of Australians use social media more than five times a day. And with just one per cent of Australians not connected to the internet, those figures are expected to increase. By studying a social media marketing course, you’ll build the essential professional skills and unique insights needed to reach audiences, and help business and organisations connect with the people who need them.
You can study social media marketing at a range of different levels, including as a Certificate IV or Diploma course, or as part of a bachelor’s or master’s degree in arts, media, marketing and communications.
What do social media marketing graduates do?
As more and more businesses establish digital presences, a diverse range of employers will value your skills in social media marketing, and you may choose to work in social media marketing roles for a variety of companies, or in the public or not-for-profit sectors.
In your role, you may be responsible for designing and developing a social media strategy; working closely with other marketing and media team members to establish and communicate a brand identity; briefing designers and copywriters; writing, scheduling and evaluating social media posts on platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, Tumblr and more; performing customer service tasks; managing digital advertisements; and monitoring your organisation’s profile across a variety of different media.
Depending on the size and digital savvy of the organisation you work for, you may also be involved in developing and managing digital marketing; working in public relations to attract social media inflencers; or working within a broader communications team to manage a range of web communications.
Career Outcomes
Career Outcomes
As a social media professional, you can expect to seek employment in a broad range of industries, in roles including working as social media manager, marketing manager, social media coordinator, or brand consultant. You may also choose to work in a communications, marketing or advertising firm.
After completing a social media marketing course, you may pursue employments as a:
- Advertising or Marketing Professional
- Marketing Coordinator
- Digital Marketing Manager
- Brand Manager
- Marketing Research Assistant
- Advertising Executive
- Social Media Manager
- Social Media Strategist
- Social Media Consultant
- Community Manager
- Content Marketing Manager
- Marketing Assistant
- Marketing Manager
- Copywriter
- Communications Officer
- Communications Manager
- Advertising Manager
- Consumer Behaviour Analyst
- Market Analyst
- Market Researcher
- Marketing Consultant
- Digital Content Writer
- Digital Marketer
- Social Media Officer
- Social Media Coordinator
- view all
Is social media marketing right for you?
You’ll thrive working in social media if you:
- Have excellent communication and interpersonal skills
- Are a digital native
- Have big ideas
- Are a creative thinker
- Can work well in a collaborative team environment
- Can work responsively
- Can communicate clearly and succinctly
- Aren’t afraid to challenge the norm
Job opportunities
The Australian Government’s Job Outlook predicts extremely high growth in social media employment until at least 2020. Employment in this sector has grown steadily over the past 10 years, and Job Outlook predicts rapid expansion. The industry currently employs approximately 55,000 social media managers, and Job Outlook predicts it may double in size in the next decade.
Social media skills are also transferrable, and you may seek employment in a range of other marketing, communications and content roles after completing a social media marketing course.
Average Salaries
According to PayScale, social media professionals may earn an average salary between $40,000 and $178,000 per year, with an average salary of $54,000. PayScale notes that a moderately positive relationship exists between experience and earning capacity, and that the highest-earning social media managers are in the middle of their careers, with between five and 15 years’ experience.
Social media managers also report to PayScale that skills in strategic planning contribute to earning capacity.
Learn how to become a
Industry Bodies
- Australian Institute of Management
- Australian Association of Social Marketing
- Association for Data-driven Marketing Advertising
- Australian Interactive Media Industry Association