Accredited online and on-campus courses from leading Australian universities, TAFEs and colleges
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About Digital Marketing
You'll become
Average Salaries
Digital Marketing workers may earn between $49,000 and $110,000 per year
Take on a dynamic role in an emerging new industry by studying a digital marketing course. Subjects that Digital Marketing courses may address include the foundations and landscape of digital marketing, the use of social media and other digital marketing channels, content creation, digital marketing strategy, the analysis of data, customer experience, analysing and applying marketing databases and planning, implementing and managing digital marketing campaigns. Digital Marketing courses look at how to comply with the stringent regulations in this industry, around spam, privacy and copyright.
With people spending twice as much time online as they did a decade ago, online connections matter more than ever. And canny marketers know where to find their audience – according to EMarketer, one in four dollars spent on advertising is now invested in online and mobile advertising. By studying a digital marketing course, you’ll build the skills and knowledge to work at the forefront of this emerging industry, and create opportunities for yourself to innovate and grow professionally in an exciting and ever-changing industry.
Digital marketing refers to all online marketing, which includes things like social media advertising, email marketing, search engine ad keywords, website copy optimisation, online publicity, and website advertising, and can also include elements of branding. In a digital marketing role, you can expect to work in a variety of project-focused roles, working closely with clients to deliver tailored, relevant marketing content for their brand.
Practical and people-focused, digital marketing courses suit quick thinkers who enjoy a challenge. You’ll likely work as an accounts manager in a creative or advertising firm after completing your qualification, and may enjoy independence, autonomy and strategic input in your role – giving you both a dynamic new qualification and an enriching profession to work in.
What do digital marketing graduates do?
Depending on the nature and size of your role, you may take a hands-on role in every element of planning and producing digital marketing content. Usually, you could expect to work on developing marketing plans, identifying campaign goals, assets and tactics, and briefing creative teams on producing content. With a supervisory role, you’ll work with budgets and strategic plans, and monitor and evaluate activity to keep tasks on track.
You may also take on a more hands-on creative role, and be more intimately involved with the writing, designing or production of digital marketing advertisements and content.
Related tasks to your daily work could include things like managing brand assets, like logos and fonts, working with search engine optimisation, organising PR opportunities, and identifying other outreach tactics for your brand to leverage.
Career Outcomes
Career Outcomes
As the industry is emerging, graduates of digital marketing courses may take a variety of roles across a range of industries after completing a qualification. While graduates commonly work in advertising, marketing, publicity and content firms, opportunities also exist for people to work independently as freelance digital marketing consultants, or in digital marketing roles within existing marketing and communications teams in larger companies, not-for-profit organisations, or government departments.
Roles you may take on after completing a digital marketing course may include:
- Office Manager
- Office Administrator
- Executive Personal Assistant
- Entrepreneur
- Product Manager
- Administration Manager
- Project Assistant
- Program Coordinator
- Executive Officer
- Administration Officer
- Program Consultant
- New Business Start-Up
- Project Manager
- Digital Marketer
- Advertising or Marketing Professional
- Startup Founder
- Head of Innovation
- UX Designer
- Interaction Designer
- Marketing Manager
- Communications Coordinator
- Corporate Communications Executive
- Communications Manager
- Public Relations Consultant
- Digital Media Coordinator
- Producer
- Freelance Writer
- Digital Marketing Manager
- Social Media Manager
- Social Media Strategist
- Social Media Officer
- Social Media Coordinator
- Digital Marketing and Communications Officer
- Content Marketing Manager
- Digital Marketing Assistant
- Digital Marketing Coordinator
- Communications Officer
- Communications and Events Coordinator
- Publicity Officer
- Public Relations Officer
- Digital Media Assistant
- Marketing and Communications Officer
- Online Editor
- Digital Communication Manager
- Communication Engagement Officer
- Marketing Coordinator
- Market Research Assistant
- Junior Copywriter
- Media Assistant
- Junior Digital Strategist
- Digital Marketing Specialist
- Data Analyst
- SEO Specialist
- User Experience Designer
- SEM Specialist
- Email Marketing Specialist
- Growth Marketer
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Is digital marketing right for you?
You’ll thrive working in digital marketing if you:
- Have excellent communication and interpersonal skills
- Are highly motivated
- Have good time management and organisational skills
- Are a creative thinker
- Love solving problems
- Can exercise judgement and make decisions
- Can work well independently
- Are a big-picture thinker
- Thrive online
Job opportunities
There is strong demand for skilled marketing professionals, with the Australian Government’s Job Prospect reporting consistent growth in the industry over the last decade, and predicting 50,000 new jobs to open in the sector by 2019. Jobs are available in marketing in the majority of areas of Australia, and marketing professionals can seek employment across the private, public, and not-for-profit sectors.
Recent research from independent research firm Millward Brown praised the Australian digital marketing industry as one of the world’s most progressive and innovative, saying its advancements spoke to the health of the sector in Australia.
Average Salaries
According to PayScale, a digital marketing manger can earn between $49,000 and $110,000, depending on experience, with an average salary of $76,000. The majority of people working in digital marketing have less than 10 years’ work experience, and have seen a spike in earning after working for five years. The limited number of people working in digital marketing for close to 20 years report earning up to $125,000 per year, according to PayScale.
Opportunities exist for digital marketing managers and coordinators to progress as their skills develop, and you may multiply your earning potential by progressing to a role in senior or executive management.
Learn how to become a
Industry Bodies
- Association for Data-driven Marketing and Advertising
- Australian Marketing Institute