Depending on the nature and size of your role, you may take a hands-on role in every element of planning and producing digital marketing content. Usually, you could expect to work on developing marketing plans, identifying campaign goals, assets and tactics, and briefing creative teams on producing content. With a supervisory role, you’ll work with budgets and strategic plans, and monitor and evaluate activity to keep tasks on track.
You may also take on a more hands-on creative role, and be more intimately involved with the writing, designing or production of digital marketing advertisements and content.
Related tasks to your daily work could include things like managing brand assets, like logos and fonts, working with search engine optimisation, organising PR opportunities, and identifying other outreach tactics for your brand to leverage.