Take on a dynamic role in an emerging new industry by studying a digital marketing course. Subjects that Digital Marketing courses may address include the foundations and landscape of digital marketing, the use of social media and other digital marketing channels, content creation, digital marketing strategy, the analysis of data, customer experience, analysing and applying marketing databases and planning, implementing and managing digital marketing campaigns. Digital Marketing courses look at how to comply with the stringent regulations in this industry, around spam, privacy and copyright.
What do digital marketing graduates do?
Depending on the nature and size of your role, you may take a hands-on role in every element of planning and producing digital marketing content. Usually, you could expect to work on developing marketing plans, identifying campaign goals, assets and tactics, and briefing creative teams on producing content. With a supervisory role, you’ll work with budgets and strategic plans, and monitor and evaluate activity to keep tasks on track.
You may also take on a more hands-on creative role, and be more intimately involved with the writing, designing or production of digital marketing advertisements and content.
Related tasks to your daily work could include things like managing brand assets, like logos and fonts, working with search engine optimisation, organising PR opportunities, and identifying other outreach tactics for your brand to leverage.
Roles you may take on after completing a digital marketing course may include:
You’ll thrive working in digital marketing if you:
- Have excellent communication and interpersonal skills
- Are highly motivated
- Have good time management and organisational skills
- Are a creative thinker
- Love solving problems
- Can exercise judgement and make decisions
- Can work well independently
- Are a big-picture thinker
- Thrive online
There is strong demand for skilled marketing professionals, with the Australian Government’s Job Prospect reporting consistent growth in the industry over the last decade, and predicting 50,000 new jobs to open in the sector by 2019. Jobs are available in marketing in the majority of areas of Australia, and marketing professionals can seek employment across the private, public, and not-for-profit sectors.
Recent research from independent research firm Millward Brown praised the Australian digital marketing industry as one of the world’s most progressive and innovative, saying its advancements spoke to the health of the sector in Australia.
According to PayScale, a digital marketing manger can earn between $49,000 and $110,000, depending on experience, with an average salary of $76,000. The majority of people working in digital marketing have less than 10 years’ work experience, and have seen a spike in earning after working for five years. The limited number of people working in digital marketing for close to 20 years report earning up to $125,000 per year, according to PayScale.
Opportunities exist for digital marketing managers and coordinators to progress as their skills develop, and you may multiply your earning potential by progressing to a role in senior or executive management.
- Association for Data-driven Marketing and Advertising
- Australian Marketing Institute