Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication
- Location
- Online
- Study Mode
- Online
- Awarded by
- College for Adult Learning (RTO: 22228)
- Qualification
- Certificate IV, Diploma
- Course Fee
- Price may vary
- Duration
- Full-time: approx. 14 months; Part-time: approx. 16-18 months
- Start Date
- Enquire now for upcoming start dates
- Payment Options
- Payment plan, Upfront payment
About the Course
The Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication (10904NAT, BSB40820) offered by the College for Adult Learning is designed for individuals seeking to enhance their marketing skills in the digital age. This comprehensive course covers essential areas such as social media strategy, content creation, and audience engagement, equipping participants with the tools needed to thrive in a competitive marketing landscape. Learners will explore the intricacies of both social media marketing and broader marketing communication principles, ensuring a well-rounded understanding of the field. Throughout the course, participants will engage with practical projects and real-world scenarios, allowing them to apply their knowledge in meaningful ways. The curriculum is tailored to foster creativity and innovation, encouraging students to develop unique marketing campaigns that resonate with diverse audiences. By the end of the program, graduates will possess a robust skill set that not only enhances their employability but also prepares them for leadership roles in marketing and communication. This course stands out for its focus on contemporary marketing practices and the integration of social media into traditional marketing strategies. With a supportive learning environment and access to industry insights, students are well-positioned to advance their careers in this dynamic field. Enquire to learn more.
What can I do after?
When you graduate, you’ll receive a Diploma of Social Media Marketing (10904NAT) and a Certificate IV in Marketing and Communication (BSB40820) from the College of Adult Learning. Graduating with this Dual Qualification will set you up for success as a confident digital marketer with a holistic social media and marketing skillset that can be utilised across multiple industries, both client-side and agency-side. You’ll play a crucial role in the business success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.
What are the fees?
Pay a discounted price of $5,295 upfront or from $61 per week with a payment plan. Enquire to find out more.
Frequently Asked Questions
What you’ll need
To do this course, you’ll need to be 18 or over at time of registration, you’ll need to demonstrate fluency in the English language and competency with literacy and numeracy.
Subject summary
In this course, subjects you study may include: NAT10904001 – Plan, implement and manage content marketing NAT10904002 – Plan, conduct and optimise organic social media marketing NAT10904003 – Plan, manage and optimise paid social media advertising NAT10904004 – Establish, build and leverage a personal brand on social media NAT10904005 – Plan, implement and manage social media conversion strategies SIRXMKT006 – Develop a social media strategy BSBPMG430 – Undertake project work BSBMKG541 – Identify and evaluate marketing opportunities BSBMKG542 – Establish and monitor the marketing mix BSBWRT411 – Write complex documents BSBCMM411 – Make presentations BSBCRT412 – Articulate, present and debate ideas BSBMKG433 – Undertake marketing activities BSBMKG435 – Analyse consumer behaviour BSBMKG439 – Develop and apply knowledge of communications industry BSBMKG437 – Create and optimise digital media BSBESB404 – Market new business ventures BSBCRT413 – Collaborate in creative processes
Why College for Adult Learning?
The College for Adult Learning (CAL) offers a diverse range of qualifications across various fields, including building and construction, human resources, business management, and logistics. This comprehensive approach ensures that individuals can find a course that aligns with their career aspirations and personal interests. At CAL, the dedicated and knowledgeable team is committed to understanding each learner’s unique background and skills. They work closely with students to create personalised learning pathways, enabling them to achieve their goals more efficiently. With all courses designed in-house, CAL focuses on equipping students with the right skills and confidence to translate theory into practical application. Choosing to study with the College for Adult Learning means embarking on a journey towards professional growth and success. With a supportive environment and tailored educational experiences, CAL empowers individuals to unlock their potential and thrive in their chosen careers. The College for Adult Learning is a Registered Training Organisation (RTO: 22228)
