Frequently Asked Questions
What is the best course to learn social media marketing?
There's no single best course, it depends on your goals and current experience. If you're starting out or want a career change, a Diploma of Social Media Marketing or similar gives a broad grounding in strategy and content. If you already work in marketing and want to specialise faster, a Graduate Certificate in Marketing Management or Digital Marketing can be completed in as little as four months full-time online.
How long does an online social media marketing course take to complete?
Course length depends on the qualification you choose. A Graduate Certificate can take from four months full-time, while diploma-level courses generally run 12 to 18 months depending on study load. A Bachelor's Degree in a related marketing field can take two to six years, with part-time and accelerated options changing the timeline. Most online social media marketing courses let you adjust pace to fit study around work.
Do I need a marketing background to enrol in a social media marketing course?
Entry requirements vary by provider and qualification level, so it's worth checking each course listing directly. Certificate IV and diploma-level social media marketing courses are generally open to school leavers and career changers with no prior study needed. Graduate certificates and bachelor's degrees may ask for previous study or relevant work experience, since they build on existing marketing or business knowledge.
What jobs can you get after a social media marketing course?
Graduates of social media marketing courses commonly move into roles across marketing, digital media and business, such as a tourism marketer or market researcher. Actual roles depend on the qualification level and any specialisation chosen, such as fashion marketing or digital marketing. Pay varies by state, experience and setting, with sales and marketing management roles in Australia typically earning around AU$95,000 a year according to PayScale Australia.
Are online social media marketing courses government-funded?
Government funding depends on the provider and the state you're in. Some social media marketing courses may be government-funded or subsidised, while others aren't. You can see funding details listed against each course on this page, or enquire directly with the provider to check your eligibility before enrolling.