Artificial Intelligence in Marketing
- Location
- Online
- Study Mode
- Online
- Awarded by
- RMIT Online
- Qualification
- Short Courses
- Course Fee
- Price may vary
- Duration
- 6 weeks (8 - 10 hours per week)
- Start Date
- Enquire now for upcoming start dates
- Payment Options
- Payment plan, Upfront payment
About the Course
The Artificial Intelligence in Marketing course offered by RMIT Online is designed to equip marketing professionals with the skills necessary to navigate the rapidly evolving landscape of digital marketing technology. This course focuses on practical applications of AI, ethical considerations, and strategic implementation, ensuring participants can effectively leverage AI-driven initiatives to enhance their marketing strategies. Participants will explore the integration of AI technologies into marketing operations, learning to evaluate, justify, and design initiatives that align with organisational objectives. Throughout the six-week course, learners will engage with industry experts and gain hands-on experience using tools like Microsoft Copilot. The curriculum covers essential topics such as the potential of martech and AI, customer journey mapping, and developing holistic integration plans. By the end of the course, participants will be able to present a well-justified AI initiative aimed at improving existing marketing activities, emphasising responsible AI practices. This course is ideal for both seasoned marketing professionals and those looking to enhance their skills in AI applications within marketing. Enquire to learn more about how this course can elevate your marketing capabilities and prepare you for the future of the industry.
What can I do after?
Upon successful completion of this course you will receive a Short Course from RMIT Online. This course equips students with the essential skills to navigate the rapidly evolving landscape of marketing through the lens of artificial intelligence. By understanding how to evaluate and implement AI technologies, students can enhance their marketing strategies, leading to improved job prospects and career advancement in a field that is experiencing significant growth. With a predicted job growth of 11.4% in the next five years, graduates will be well-positioned to take advantage of the increasing demand for AI-savvy marketing professionals. Additionally, students will earn an RMIT credential upon completion, which can be validated and shared on social media platforms, enhancing their professional profile. This course not only prepares students for immediate job opportunities but also fosters a deeper understanding of ethical AI practices, ensuring they are equipped to contribute responsibly to their organisations and the broader marketing community.
What are the fees?
The total cost for this course is $1,360.00 incl. GST. Please enquire for further details.
Frequently Asked Questions
What you’ll need
To be eligible to study this course, applicants must meet the following entry requirements: Marketing fundamentals experience and/or,
Subject summary
In this Artificial Intelligence in Marketing course, the subjects you may study include: Marketing fundamentals The potential of martech and AI in Marketing Deconstructing the customer journey to map an approach for AI integration Developing a holistic integration plan Evaluative, adjusting and ensuring responsible AI practices Escalating AI use to generate growth and revenue
Why RMIT Online?
RMIT Online offers a world-class education experience that can be accessed from the comfort of home. This innovative provider is dedicated to helping individuals enhance their professional skills and advance their careers through a diverse range of online degrees and short courses. With a strong emphasis on real-world skills, RMIT Online collaborates closely with respected industry partners to ensure that learners gain the knowledge and expertise needed to thrive in their chosen fields. As an accredited institution, RMIT is recognised as one of the most innovative and respected technology providers in Australia, making it an excellent choice for those looking to transform their career.
