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About Marketing
You'll become
Average Salaries
Marketing workers may earn between $51,000 and $120,000 per year
Use your people skills to make real connections by studying a dynamic marketing course.
You love working with people, have great communication skills, and always pick what’s going to be popular next. Now, turn your natural talents into an exciting new career helping people and businesses thrive by studying a marketing course.
Playing an important connecting role between consumers and the businesses producing the services and products they need, marketing professionals are critical in contemporary Australian business. Helping businesses stand out in an increasingly competitive commercial market, and assisting consumers to identify the products that will make a difference, marketing professionals use their communications, organisational and networking skills to foster real connections and shape the way we do business.
As a marketing professional, you’ll develop and coordinate marketing strategies and campaigns, determining markets and assessing consumer behaviours, and identifying and developing new opportunities for businesses and organisations with products, services or causes to share.
You may study a marketing course at many different levels, ranging from short courses, through to certificate and diploma courses, or as part of a bachelor’s or master’s degree. You may also choose to challenge yourself by pursuing a doctorate of philosophy, and advance current marketing practises.
As a marketing professional, you can expect to seek employment in a broad range of industries. You may choose to work as a marketing manager, specialist or coordinator in a range of different industries, including working for businesses in the hospitality and tourism, media, information management, security, public administration, accounting and finance, and advertising industries. You may also work in-house in a creative services firm, offering comprehensive marketing and advertising solutions on a contract basis.
If you care about people and want an exciting, energising career, you’ll thrive working in the fast-paced and people-focused world of marketing.
What do marketing graduates do?
After completing a marketing course, you’ll likely work in an advertising or other creative services firm, or as an in-house marketing specialist in a wide range of businesses, organisations and government departments. Your responsibilities will vary, depending on your workplace, but you can expect to perform tasks such as:
- Planning, developing and implementing marketing strategies, goals and procedures;
- Collecting and analysing consumer behaviour and market data to inform marketing goals and strategies, including predicting and interpreting future trends;
- Researching market demand for products and services;
- Planning, developing and organising advertising and marketing campaigns to support sales and brand objectives;
- Developing a brand identity;
- Advising executives and clients on marketing strategies and campaigns to reach target audiences, create consumer awareness and effective promote the activities and products of the business;
- Coordinating production of marketing campaigns, including coordinating and briefing creative personnel on artwork, copywriting, media scripting, television and film production and media placement;
- Developing and coordinating a marketing budget and project managing work timelines;
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs;
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels;
- Preparing presentations, reports and analyses for clients and executives;
- Leading and managing a marketing team; and
- Representing a business, brand or product in public
Career Outcomes
Career Outcomes
While marketing is heavily based on analytics of consumer behaviour, it can also be a great creative outlet.
After completing a marketing course, you’ll be qualified to pursue employments as a:
- Sales Representative
- Customer Service Manager
- Contact Centre Operator
- Telemarketer
- Contact Centre Team Leader
- Quality Assurance Coordinator
- Customer Contact Coach
- Customer Analyst
- Marketing Coordinator
- Market Researcher
- Marketing Officer
- Public Relations Officer
- Direct Marketing Officer
- Market Research Assistant
- Event Coordinator
- Brand Manager
- Social Media Manager
- Marketing Team Leader
- Product Manager
- Sales Manager
- Management Consultant
- Executive Manager
- Startup Founder
- Chief Marketing Officer (CMO)
- Social Media Consultant
- Social Media Strategist
- Community Manager
- Content Marketing Manager
- Media Planner
- Digital Marketer
- Market Analyst
- Marketing and Communications Officer
- Communications Officer
- Media Advisor
- Digital and Social Media Manager
- Online Editor
- Web Designer
- Web Design
- Digital Content Creator
- Online Journalist
- Digital Content Producer
- Visual Communication Designer
- Virtual Reality Curator
- Freelancer
- Office Manager
- Office Administrator
- Executive Personal Assistant
- Entrepreneur
- Administration Manager
- Project Assistant
- Program Coordinator
- Executive Officer
- Administration Officer
- Program Consultant
- New Business Start-Up
- Growth Marketer
- Project Manager
- Advertising or Marketing Professional
- Head of Innovation
- UX Designer
- Interaction Designer
- Creative Director
- Manager
- Digital Marketing Manager
- Digital Marketing and Communications Officer
- Social Media Officer
- Digital Marketing Assistant
- Digital Marketing Coordinator
- Social Media Coordinator
- Marketing Manager
- Content Marketing Strategist
- Communications Assistant
- Data Analyst
- Database Designer
- Assistant Database Developer
- Assistant Database Specialist
- Data Scientist
- Big Data Visualiser
- Database Developer
- e-Research Analyst
- Database Analyst
- Database Manager
- Marketing Research Assistant
- Advertising Coordinator
- Marketing Assistant
- Media and Communications Advisor
- Communications Coordinator
- Digital Communication Manager
- Communication Engagement Officer
- Journalist
- Multimedia Developer
- Communications Advisor
- SEO Specialist
- Digital Marketing Specialist
- Complex Enquiry Customer Contact Operator
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Is marketing right for you?
You’ll find working in marketing exciting and rewarding if you:
- Have excellent communication and interpersonal skills
- Are highly proactive and a natural leader
- Are disciplined and organised
- Have big ideas
- Are a creative thinker
- Can work well in a collaborative team environment
- Can work responsively
- Cam communicate clearly and succinctly
- Have excellent time management skills
- Aren’t afraid to challenge the norm
- Enjoy working with people
Job opportunities
Graduates of marketing courses will enjoy significant growth in job opportunities over the next decade. The Australian Government’s Job Outlook reports that job opportunities in the marketing and advertising industries have increased steadily over the past 10 years, and predicts that growth will continue until at least 2020.
Currently employing approximately 55,000 people, the marketing industry will grow to employ approximately 63,600 people by 2020.
While the size of the profession indicates roles are available in most areas of Australia, Job Outlook notes that over three-quarters of all marketing professionals work in Victoria and New South Wales, indicating more opportunities are available for marketing course graduates in those two states.
Average Salaries
According to PayScale, marketing managers may earn an average salary between $51,000 and $120,000 per year, with an average salary of $77,000. PayScale notes that a positive relationship exists between experience and earning capacity, with marketing managers who have between 10 and 15 years of professional experience earning on average $96,000 per year, while entry-level marketing managers can expect to earn on average approximately $64,000 per year.
Marketing managers report to PayScale that skills in strategic planning and project management positively influence earning capacity.