You love working with people, have great communication skills, and always pick what’s going to be popular next. Now, turn your natural talents into an exciting new career helping people and businesses thrive by studying a marketing course.
Playing an important connecting role between consumers and the businesses producing the services and products they need, marketing professionals are critical in contemporary Australian business. Helping businesses stand out in an increasingly competitive commercial market, and assisting consumers to identify the products that will make a difference, marketing professionals use their communications, organisational and networking skills to foster real connections and shape the way we do business.
As a marketing professional, you’ll develop and coordinate marketing strategies and campaigns, determining markets and assessing consumer behaviours, and identifying and developing new opportunities for businesses and organisations with products, services or causes to share.
You may study a marketing course at many different levels, ranging from short courses, through to certificate and diploma courses, or as part of a bachelor’s or master’s degree. You may also choose to challenge yourself by pursuing a doctorate of philosophy, and advance current marketing practises.
As a marketing professional, you can expect to seek employment in a broad range of industries. You may choose to work as a marketing manager, specialist or coordinator in a range of different industries, including working for businesses in the hospitality and tourism, media, information management, security, public administration, accounting and finance, and advertising industries. You may also work in-house in a creative services firm, offering comprehensive marketing and advertising solutions on a contract basis.
If you care about people and want an exciting, energising career, you’ll thrive working in the fast-paced and people-focused world of marketing.