Accredited online and on-campus courses from leading Australian universities, TAFEs and colleges
22
Use your people skills to make real connections by studying a dynamic marketing course.
You love working with people, have great communication skills, and always pick what’s going to be popular next. Now, turn your natural talents into an exciting new career helping people and businesses thrive by studying a marketing course.
Playing an important connecting role between consumers and the businesses producing the services and products they need, marketing professionals are critical in contemporary Australian business. Helping businesses stand out in an increasingly competitive commercial market, and assisting consumers to identify the products that will make a difference, marketing professionals use their communications, organisational and networking skills to foster real connections and shape the way we do business.
As a marketing professional, you’ll develop and coordinate marketing strategies and campaigns, determining markets and assessing consumer behaviours, and identifying and developing new opportunities for businesses and organisations with products, services or causes to share.
You may study a marketing course at many different levels, ranging from short courses, through to certificate and diploma courses, or as part of a bachelor’s or master’s degree. You may also choose to challenge yourself by pursuing a doctorate of philosophy, and advance current marketing practises.
As a marketing professional, you can expect to seek employment in a broad range of industries. You may choose to work as a marketing manager, specialist or coordinator in a range of different industries, including working for businesses in the hospitality and tourism, media, information management, security, public administration, accounting and finance, and advertising industries. You may also work in-house in a creative services firm, offering comprehensive marketing and advertising solutions on a contract basis.
If you care about people and want an exciting, energising career, you’ll thrive working in the fast-paced and people-focused world of marketing.
After completing a marketing course, you’ll likely work in an advertising or other creative services firm, or as an in-house marketing specialist in a wide range of businesses, organisations and government departments. Your responsibilities will vary, depending on your workplace, but you can expect to perform tasks such as:
While marketing is heavily based on analytics of consumer behaviour, it can also be a great creative outlet.
After completing a marketing course, you’ll be qualified to pursue employments as a:
You’ll find working in marketing exciting and rewarding if you:
Graduates of marketing courses will enjoy significant growth in job opportunities over the next decade. The Australian Government’s Job Outlook reports that job opportunities in the marketing and advertising industries have increased steadily over the past 10 years, and predicts that growth will continue until at least 2020.
Currently employing approximately 55,000 people, the marketing industry will grow to employ approximately 63,600 people by 2020.
While the size of the profession indicates roles are available in most areas of Australia, Job Outlook notes that over three-quarters of all marketing professionals work in Victoria and New South Wales, indicating more opportunities are available for marketing course graduates in those two states.
According to PayScale, marketing managers may earn an average salary between $51,000 and $120,000 per year, with an average salary of $77,000. PayScale notes that a positive relationship exists between experience and earning capacity, with marketing managers who have between 10 and 15 years of professional experience earning on average $96,000 per year, while entry-level marketing managers can expect to earn on average approximately $64,000 per year.
Marketing managers report to PayScale that skills in strategic planning and project management positively influence earning capacity.
