Accredited courses from leading Australian universities, TAFEs and colleges
Qualification Level
Accredited courses from leading Australian universities, TAFEs and colleges
Advertising and Marketing Professionals develop and run campaigns that build brand awareness and drive business growth. They combine strategic planning, consumer research, and creative thinking to connect products with the right audiences. This is a high-skill profession suited to those with strong analytical and communication abilities.
Most senior roles need a bachelor’s degree in marketing, advertising, or business. AMI membership builds your career profile and shows employers you are a serious professional. Some also hold a postgraduate degree or MBA to move into senior roles. Browse marketing degree programs on StudySelect to compare your options.
Day to day, these professionals advise on campaign strategy, manage budgets, and study consumer data. They run market research to gauge demand for new products and advise on pricing, promotion, and distribution. They work with creative and data teams to plan and review results.
The sector employs over 103,100 people across Australia, with annual growth of around 3,000 positions (Jobs and Skills Australia, 2025). The median full-time salary is around $102,000 a year (ABS Survey of Employee Earnings and Hours, May 2025). With strong demand in professional services, retail, and manufacturing, this career offers clear paths for advancement.
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
