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Bachelor of Fashion Marketing and Enterprise
About the Course
Career Outcome
Fees
About the Course
The Bachelor of Fashion Marketing and Enterprise offered by Billy Blue College of Design is a dynamic program designed to equip students with the essential skills and knowledge needed to thrive in the ever-evolving fashion industry. This course delves into key areas such as fashion marketing strategies, consumer behaviour, and brand management, providing a comprehensive understanding of how to effectively promote and sell fashion products. Students will engage in practical projects that simulate real-world scenarios, allowing them to apply theoretical concepts in a hands-on environment.
Throughout the course, learners will explore the intersection of creativity and commerce, gaining insights into the latest trends and technologies shaping the fashion landscape. The curriculum emphasises innovative thinking and strategic planning, preparing graduates to navigate the complexities of the fashion market. With a focus on sustainability and ethical practices, students will also learn how to create responsible marketing campaigns that resonate with today’s conscious consumers.
By the end of the program, graduates will possess a robust portfolio showcasing their skills in fashion marketing and enterprise, ready to embark on a successful career in this vibrant industry. Enquire to learn more about how this course can help unlock potential and elevate professional aspirations.
To be eligible for this course, students need to have:
- Completed Year 12 (Australian secondary school certificate) or equivalent, OR
- Successful completion of a Vocational qualification (AQF Level 4), or above, OR
- Successful completion of a Higher Education qualification, OR
- Work life experience demonstrating the ability to undertake study at the required level.
While completing the Bachelor of Fashion Marketing and Enterprise qualification delivered by Billy Blue College of Design at Torrens University Australia, you will study the following subjects:
Year 1
- Design Context
- Design Studio 1
- Design Studio 2
- Digital Design Foundations
- Marketing Fundamentals
- Fashion Concepts
- Introduction to Entrepreneurship
- Customer Experience Management
Year 2
- Design Studio 3
- Problem Based Learning Studio
- Discover, Define, Develop, Deliver
- Digital Marketing and Communications
- Future Fashion Retail
- Fashion and Social Media
- Enterprise Management Systems
- Market and Audience Research
Year 3
- Social Enterprise
- Work Integrated Learning
- Fashion Marketing and Brand Development
- Outsourcing Practice
- Fashion Buying and Merchandise Planning
- Double Capstone
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