Accredited courses from leading Australian universities, TAFEs and colleges
Qualification Level
Accredited courses from leading Australian universities, TAFEs and colleges
A Marketing Manager plans and runs marketing strategy for a business. They lead campaigns, analyse data, and guide teams to grow brand reach and revenue.
Most senior roles need a bachelor degree in marketing, business, or media. A Master of Marketing can open doors to senior positions. The Australian Marketing Institute (AMI) offers the Certified Practising Marketer (CPM) credential for career growth.
Marketing Managers align campaigns with business goals, oversee budgets, and hold teams to results. They use data to decide on pricing, product mix, and ad channels.
Around 118,500 people work as Sales and Marketing Managers in Australia (Jobs and Skills Australia, 2021). Demand is strongest in New South Wales and Victoria, across services, retail, and wholesale trade.
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
