Double Diploma of Social Media Marketing and Marketing and Communication
- Location
- Online
- Study Mode
- Online
- Awarded by
- College for Adult Learning (RTO 22228)
- Qualification
- Diploma
- Course Fee
- Price may vary
- Duration
- 14 months full-time or 16-18 months part-time
- Start Date
- Enquire now for upcoming start dates
- Payment Options
- Payment plan, Upfront payment
About the Course
The Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from the College for Adult Learning is tailored for those seeking comprehensive skills in both traditional and digital marketing. Delivered in partnership with Social Media College (SMC), the course covers essential topics like social media strategy, content creation, market analysis, and campaign management. You’ll learn to develop a compelling brand presence across various platforms and attract new customers through organic and paid strategies. This practical program equips you with the ability to assess marketing opportunities, target the right audience, and use advanced tools to optimise campaign performance. With a focus on building practical skills, such as web development, email marketing, and copywriting, you’ll graduate prepared to make a lasting impact in the digital marketing industry. Whether starting your career or advancing in your current role, this double diploma ensures you have the tools to succeed.
What can I do after?
When you graduate, you’ll receive a Diploma of Social Media Marketing (10904NAT) and a Diploma of Marketing and Communication (BSB50620). Graduating with this Double Diploma will set you up for success as a confident marketing or social media manager with a holistic marketing skillset that can be utilised across multiple industries, in B2B, B2C and small business through to enterprise. You’ll gain valuable knowledge on marketing strategies, copywriting for different channels, the importance of brand identity, and converting your audience into customers.
What are the fees?
Pay a discounted price of $5,295 upfront or from $61 per week with a payment plan. Enquire to find out more.
Frequently Asked Questions
What you’ll need
The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units: BSBWRT411 – Write complex documents BSBCMM411 – Make presentations BSBCRT412 – Articulate, present and debate ideas BSBMKG433 – Undertake marketing activities BSBMKG435 – Analyse consumer behaviour BSBMKG439 – Develop and apply knowledge of communications industry OR Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of CAL’s Learning Coaches. Find out more in your Course Guide, or speak to one of CAL’s Learning Consultants.
Subject summary
The subjects you’ll study in this course include: NAT10904001 – Plan, implement and manage content marketing NAT10904002 – Plan, conduct and optimise organic social media marketing NAT10904003 – Plan, manage and optimise paid social media advertising NAT10904004 – Establish, build and leverage a personal brand on social media NAT10904005 – Plan, implement and manage social media conversion strategies SIRXMKT006 – Develop a social media strategy BSBPMG430 – Undertake project work BSBMKG541 – Identify and evaluate marketing opportunities BSBMKG542 – Establish and monitor the marketing mix BSBMKG552 – Design and develop marketing communication plans BSBMKG555 – Write persuasive copy BSBFIN501 – Manage budgets and financial plans SIRXMKT007 – Develop a digital marketing plan BSBCRT512 – Originate and develop concepts BSBMKG545 Conduct marketing audits
Why College for Adult Learning?
The College for Adult Learning (CAL) offers a diverse range of qualifications across various fields, including building and construction, human resources, business management, and logistics. This comprehensive approach ensures that individuals can find a course that aligns with their career aspirations and personal interests. At CAL, the dedicated and knowledgeable team is committed to understanding each learner’s unique background and skills. They work closely with students to create personalised learning pathways, enabling them to achieve their goals more efficiently. With all courses designed in-house, CAL focuses on equipping students with the right skills and confidence to translate theory into practical application. Choosing to study with the College for Adult Learning means embarking on a journey towards professional growth and success. With a supportive environment and tailored educational experiences, CAL empowers individuals to unlock their potential and thrive in their chosen careers. The College for Adult Learning is a Registered Training Organisation (RTO: 22228)
